Media Advisory - Transitions Optical Partners with Big Brothers Big Sisters
during RBC Canadian Open to Create Awareness about the Importance of Eye
Health

Top Ranked Canadian Golfer Graham DeLaet Offers 'Tricks of the Trade' to aspiring 'Big' and 'Little' golfers

TORONTO, July 13 /CNW/ - Children's eyes are more susceptible to long-term damage from UV rays with 80 per cent of damage occurring before the age of 18(1). Transitions Optical, the official eyewear of the PGA Tour and proud sponsor of the RBC Canadian Open, is committed to educating children and adults about the importance of eye health.

To mark the occasion of the Open, Transitions has arranged for Graham to join Big Brothers Big Sisters at an event to provide golf tips while raising awareness of the importance of protecting eye health.

To help understand the impact UV radiation can have, special eyeglasses will be on hand that represent various eye diseases. All participants will have the opportunity to try on the glasses to 'see for themselves' why eye protection is so critical. An eye care professional will also be on hand to discuss prevention and protection when it comes to UV exposure.

(xx)There will be a number of photo opportunities available.

Media are invited to attend as well, and will have the opportunity for one-on-one interviews with Graham DeLaet.

    
    WHAT:  Meet and greet and personalized interaction with professional
           golfer, Graham DeLaet

    WHERE: Islington Golf Club, 45 Riverbank Drive, Etobicoke, Ontario
           Official RBC Canadian Open Practice Facility
           (xx)No parking at Islington Golf Club. Shuttles from St. George's
           Golf & Country Club will be available

    WHEN:  Tuesday, July 20, 2010.
           9:00 - 10:00 a.m.: Big Brothers Big Sisters interaction with
           Graham DeLaet
           10:30 - 11:15 a.m.: Media one-on-one interviews with Graham DeLaet

    WHO:   Graham DeLaet, Professional Golfer, Top Ranked Canadian Golfer
           Garner Beckett, Manager, Development, Big Brothers Big Sisters
           Rachel Hill-Campbell, Optician
           Erik Estrada, Healthy Sight Ambassador
    

NOTE: In order to attend the event, media will be required to register individually for official media accreditation through the official event website

http://bit.ly/rbccanadianopen

For eye health information, visit www.transitions.com.

    
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(1) Achieving Healthy Vision: Maximizing and Protecting Vision for Today's Patients. Pinellas Park, Fla: Transitions Optical, Inc.; 2003.

For further information: Shane Fallowfield, NATIONAL Public Relations, [phone], [email protected]; Dane Wolfe, NATIONAL Public Relations, [phone], [email protected]