Media Advisory - Turn up the heat for our hottest BBQ event in Canada this summer with the President's Choice® BBQTown Grand Prize Event

BRAMPTON, ON, April 24, 2012 /CNW/ - (TSX:L) Loblaw Companies Limited (Loblaw) is launching the President's Choice® BBQTown Grand Prize Event, an online contest that asks Canadians to band together to nominate their community for the chance to win* a President's Choice® BBQTown party in their community.

One Canadian community could WIN* the President's Choice® BBQTown Grand Prize event for up to 5,000 people hosted by President's Choice® Chef Tom and Food Network's host of World's Weirdest Restaurant, Bob Blumer.  President's Choice® BBQTown Grand Prize event means fantastic food, a performance by multi-platinum, JUNO Award winning recording group Hedley, and on behalf of the community, $25,000 will be donated to President's Choice® Children's Charity to support a local nutrition program.  To top it all off, the community would also get a chance to set a new World Record for most hamburgers assembled in one hour!

To nominate your community, visit www.foodnetwork.ca/pc from now until May 20 and tell us why your community should win the President's Choice® BBQTown Grand Prize Event.  A selection team will review the nominations and pick the twenty top communities as semi-finalists, so be creative in telling us why your community should win the prize. Spread the word and get friends and family to log on and nominate!

Starting May 28 until June 10, go online and vote for one of the twenty semi-finalist communities who will have a chance to win. The winning community will be announced on June 14.  There are also nine secondary prizes to be won that consist of a stop on the President's Choice® BBQTown Tour in your community.

Have fun all summer long with President's Choice® brand products and recipes. Don't forget to 'Like' us on Facebook and 'Follow' us on Twitter! Twitter hash tag - #PCBBQTown.

*No purchase necessary. Limit one (1) entry per person during the Contest Nomination Period and Limit one (1) entry per person, per twenty-four (24) hours during the Contest Voting Period. To enter you must register to PC® BBQTown or Sign-up through Facebook. One (1) Grand Prize and Nine (9) Secondary Prizes available to be won.  Approximate retail value of Grand Prize $125,000CDN and $30,000CDN for each secondary prize. Eligible communities must have one or more Loblaw or affiliate store and must be within 150km of a major Canadian International Airport.  Must be Canadian resident who is age of majority or older at time of entry. Contest runs from April 23, 2012 to June 11, 2012. Entries must be received by midnight on June 11, 2012 11:59PM EST. Odds of being selected depend on number of eligible entries received. For full set of rules visit www.FoodNetwork.ca/PC

About Loblaw Companies LimitedTSX: L

Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada's largest food retailer and a leading provider of drugstore, general merchandise and financial products and services. Loblaw is one of the largest private sector employers in Canada. With more than 1,000 corporate and franchised stores from coast to coast, Loblaw and its franchisees employ more than 135 000 full-time and part-time employees. Through its portfolio of store formats, Loblaw is committed to providing Canadians with a wide, growing and successful range of products and services to meet the everyday household demands of Canadian consumers. Loblaw is known for the quality, innovation and value of its food offering. It offers Canada's strongest control (private) label program, including the unique President's Choice®, no name® and Joe Fresh® brands. In addition, the Company makes available to consumers President's Choice Financial® services and offers the PC® points loyalty program.

About Hedley:

Hedley's recent highlights include: near double platinum certification for Storms (2011); awarded 'Pop Album of the Year' at the 2012 JUNO Awards; double platinum certifications for every previous studio album; over 1,000,000 digital singles sold; 15 career JUNO nominations and two wins, twelve consecutive #1 videos at Much Music; multiple Top 10 singles; and listed as one of the top 100 touring artists in the world of 2010 (Pollstar, October 18, 2010).

Sarah Bush
Hill+Knowlton Strategies
[phone]
[email protected]

Public Relations Department
Loblaw Companies Limited
[phone]
[email protected]