Media Advisory - Updated information (new location and video) - Photo/video opportunity: iögo Flashmob takes over Toronto downtown core

Dancers celebrate Canada's newest yogurt, iögo, the new way to say yogurt

TORONTO, Aug. 22, 2012 /CNW Telbec/ - Today, Torontonians are experiencing spontaneous entertainment at key points in the city by a roving group of more than 60 local professional dancers in a unique Flashmob style dance called the "iögo experience". Dressed in white costumes to represent the freshness and vitality of the new brand, the dancers are performing a visual, modern and original choreography to celebrate active and healthy lifestyles.

The "iögo experience", is a celebration of Ultima Foods' launch of its own Canadians yogurt brand, iögo (pronounced Yo-Go), launched this week. Made in Canada by Canadians, iögo boasts more than 40 classic, exotic and delicious flavours - such as Lychee-Raspberry, Pineapple-Coconut-Banana and Melon Trio. Setting new industry standards for yogurt, each iögo yogurt is free of gelatin, colours and artificial flavours, as well as gluten-free.

When:		Wednesday, August 22, from 7:00 a.m. to 5:00 p.m.
Where:		The "iögo experience" Flashmob will make spontaneous appearances at various locations with full choreography at 4:00 p.m. - 4:20 p.m: Bloor Street, between Bay & Yonge

For a taste of the "iögo experience" Flashmob, please visit:  http://www.youtube.com/watch?v=lty2SL3g2Fo&feature=youtu.be

For more information about Ultima Foods, visit www.ultimayog.ca or www.iogo.ca. Also, follow us on Facebook at https://www.facebook.com/iogo. Twitter @iogocanada or #iogo

SOURCE: Ultima Foods

Candace Huntly, CASACOM, 416 944-2145 or 416 721-6858 | [email protected]
Reeva Waksberg, CASACOM, 416-833-9812 | [email protected]