MEDIA ADVISORY - What to Do When the Headline is You
Veteran and Award-Winning Canadian Journalist, Jeff Ansell, Delivers Insight for Business Communicators on Handling the Media
TORONTO, Oct. 19 /CNW/ - What if your business suddenly had to deal publicly with a complicated issue or crisis (of BP oilspill-like proportions)? What if you became the day's top newspaper headline for good (or bad) reasons? How would you handle the media attention and requests for interviews and how would you communicate to your stakeholders? An upcoming IABC/Toronto seminar led by veteran Canadian journalist and crisis communications expert, Jeff Ansell, will address these questions and related topics on handling the media, particularly the 'stay on message' approach. Ansell believes that each time a non-responsive message is repeated, a layer of credibility is stripped away from the speaker. Drawing on his experience as a journalist and media trainer, Ansell will provide Toronto's leading public relations and communications professionals with an effective alternative to this broken media training model.
| WHAT: | IABC/Toronto Breakfast Seminar - When the Headline is You - An Insider's Guide to Handling the Media |
| SPEAKER: | Jeff Ansell, award-winning journalist, author, and media and crisis communications expert. |
| WHEN: |
Thursday, October 21, 2010. 6:00 PM to 8:00 PM. (Light refreshments will be provided.) |
| WHERE: | Sutton Place Hotel, 955 Bay Street, Wellesley Room |
FOR MORE EVENT INFORMATION AND TO REGISTER NOW:
About the Speaker:
Drawing on his nearly 40 years as both a journalist and media adviser, Jeff has created a unique process that enables newsmakers and public speakers to be compelling communicators. His counseling helps clients to better manage crises, deal comfortably with media, and speak in a trustworthy way. Thousands worldwide have been coached in Jeff's process. After creating a media training department for Hill and Knowlton, Jeff started his own consulting practice - Jeff Ansell & Associates (www.jeffansell.com), which serves a cross section of Fortune 500 clients. Most notably, Jeff counseled PG&E Corporation in the Erin Brockovich case and media trained White House spokespeople. Jeff is an instructor for the MIT-Harvard Public Disputes Program "Dealing with an Angry Public," and also lectures on media skills to Harvard Business School MBA students. Jeff Ansell grew up in Montreal, and is now based in Toronto, Canada.
This event is sponsored by CNW Group.
www.newswire.ca
About IABC/Toronto
With more than 1,700 members, IABC/Toronto is the largest IABC chapter in the world. The organization provides these members with multidisciplinary resources and a global network of more than 16,000 communicators, in 70 countries, working in diverse industries and disciplines to identify, share and apply the world's most effective communications practices. For more information please visit http://toronto.iabc.com
For further information:
MEDIA CONTACT:
Christine Andrew, VP Marketing Communications, IABC/Toronto
416.535.2613
[email protected]
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