Media Advisory - Yonge and Dundas pedestrians will be encouraged to butt out
and win

TORONTO, Dec. 30 /CNW/ - A giant cigarette butt and a chance to win will draw attention to Yonge and Dundas Square on Tuesday morning. A team of enthusiastic people are letting the public know how they, or someone they know, can quit smoking and qualify to win amazing prizes. The Canadian Cancer Society, along with the Ministry of Health Promotion and Sport, launch the sixth annual Driven to Quit Challenge. Prizes will be announced at the event.

WHAT?	2011 Driven to Quit Challenge official launch and photo opportunity
WHO?	Canadian Cancer Society, Ontario Division
WHERE?	Yonge Dundas Square Toronto, Ontario
WHEN?	Tuesday, January 4, 2011 8:00 a.m. to 12 noon

Photo Opportunity:
The event will feature a giant inflatable cigarette standing 15' tall alongside the Challenge grand prize vehicle.

About the Canadian Cancer Society, Ontario Division
The Canadian Cancer Society is a national community-based organization of volunteers whose mission is the eradication of cancer and the enhancement of the quality of life of people living with cancer. When you want to know more about cancer, visit our website www.cancer.ca or call our toll-free, bilingual Cancer Information Service at 1 888 939-3333.

For further information:

and to book an interview opportunity, please contact:
Patrick Erlich
Media Profile
Office:  416 342-1835
Mobile: [phone]
[email protected]m