MEDIA ADVISORY- Dermatologists to screen Members and staff of the House of Assembly for skin cancer on Tuesday May 1, 2012, in early detection event.

NEWFOUNDLAND, April 30, 2012 /CNW/ - Organized as part of the Canadian Dermatology Association's Sun Awareness Program, St. John's dermatologists will be screening MHAs and their staff for skin cancer and showing them how to perform an at-home self-exam.

Who:	Members and staff of the House of Assembly and its Independent Office    Dr. Ian Landells, St. John's dermatologist, Canadian Dermatology Association Dr. Gillian Clarke, St. John's dermatologist, Canadian Dermatology Association Dr. Tracey Maher-Brown, St. John's dermatologist, Canadian Dermatology Association.
What:	Skin cancer screening and early detection awareness event Interview & Photo Op
When:	Tuesday, May 1, 2012 from 10 a.m. to 1 p.m.
Where:	House of Assembly 3^rd Floor Foyer (outside Public Gallery) East Block, Confederation Building, St. John's
Why:	To highlight the need for early detection education

Background:

• Newfoundland has one of the highest rates of melanoma skin cancer in men in Canada. Melanoma is potentially deadly form of the disease. (source: Canadian Cancer Statistics 2011).
• In 2011, the incidence rate of melanoma in men was 19 cases per 100,000, compared to 12 cases per 100,000 in Saskatchewan.
• Research shows that 53% of melanoma skin cancers are discovered by patients themselves and a further 17% by their family members. Knowing what the signs are is vital.

Other relevant information:

• Skin cancer statistics and fact sheets will be available on-site
• Digital photos of skin cancers will also be made available upon request

Sue Sherlock, Sherlock Communications
Office: 604-985-9184  |  Cell: 604-753-9929 Email [email protected]