MEDIA ADVISORY- Future Possibilities for Kids and LoyaltyOne Partner to Perform Flashmob

Youth leadership transforms Bell Trinity Square into a dance floor!

TORONTO, July 16, 2012 /CNW/ - Youth leadership in Toronto is alive and well as 20 bright young Canadians from Future Possibilities for Kids (FPK) help create a dance flashmob with 100 LoyaltyOne associates today at Bell Trinity Square at 4:15PM!

This afternoon enthusiastic young dancers from FPK will teach employees of LoyaltyOne a routine that will serve as an impromptu dance event that is both fun and inspiring for FPK participants. The flashmob will be led entirely by FPK youth to showcase their leadership and prove that by working together they can accomplish anything!

This initiative is a part of LoyaltyOne's annual CommunityOne Day, which brings together associates from across the organization, for a day of giving back to important charities in the community like FPK.

Event Details:

What: Future Possibilities for Kids Flashmob!

Who:

• Tina de los Santos, Program & Development Manager at Future Possibilities for Kids
• Debbie Baxter, Chief Sustainability Officer
• 20 inspiring Kids from FPK

When: Monday July 16, 2012 at 4:15PM

Where: Bell Trinity Square (west side of the Eaton's Centre at Bay and Dundas)

Video Opportunity:

• See youth leadership in action as 20 FPK Kids lead 100 LoyaltyOne associates in a flashmob dance to demonstrate youth creativity and leadership designed to inspire and empower children from underserved Canadian communities.

About Future Possibilities for Kids (FPK)

Future Possibilities for Kids (FPK) works to involve, inspire and empower Kids aged 8-14 from diverse, underserved Canadian communities to develop their own aspirations and dreams. FPK aims to do this through leadership training and 'possibility thinking' which it defines as 'the belief that anything is possible.' Through our unique 'KidCoaching' volunteer model Kids are supported to put their possibility thinking into action through the development and delivery of Kid led community action projects. Kids receive Kidcoaching support on a one-to-one basis or through group based activities. FPK is a registered charity. For more information about Future Possibilities for Kids please visit www.fpcanada.org.

About LoyaltyOne

LoyaltyOne is a global leader in developing customer insights and strategy, delivering loyalty and marketing programs, and implementing customer experience management solutions for Fortune 1000 clients around the world. LoyaltyOne's unparalleled track record in the loyalty marketplace stems from its unique combination of pragmatic, hands-on experience and continuous thought leadership. LoyaltyOne has over 20 years history leveraging data-driven insights to develop and operate some of the world's most effective loyalty programs and customer-centric solutions. These include the AIR MILES Reward Program, North America's premier coalition loyalty program and a working partnership with Latin America's leading coalition program, dotz.  LoyaltyOne is also the equity partner of Direxions, a loyalty pioneer headquartered in India and the owner of COLLOQUY, a group dedicated to research, publishing and education for the global loyalty industry. LoyaltyOne is an Alliance Data company.  For more information, visit www.loyalty.com.

For more information regarding the event please contact:
Tina de los Santos
416-904-4971