Media advisory & Photo Op - Distracted driving campaign launch

TORONTO, July 25, 2014 /CNW/ -

What:	CAA South Central Ontario (CAA SCO) in partnership with members of the Traffic Safety Coalition will launch a six-week long distracted driving initiative. The aim of the campaign is to raise awareness regarding high risk behaviours behind the wheel and to urge drivers to focus on the road.
When:	Tuesday July 29, 2014
	Photo Op:
	8:00 a.m.: Toronto Police Service and York Regional Police to conduct a distracted driving blitz on Steeles Ave East & Don Mills Rd
	9:00 a.m.: Campaign kick off inside Shops on Steeles & 404
Where:	Shops on Steeles & 404 (First floor, Centre Court next to elevator)
	2900 Steeles Ave East, Thornhill
	Northeast corner of Don Mills Road and Steeles Avenue East
	http://www.theshops.ca/
Who:	Teresa Di Felice, Director GCR & Driver Education, CAA SCO
	Heidi Schellhorn, Inspector, York Regional Police
	Kathryn Field, Founder of Josh Field Support Network

As a leader and advocate for road safety and mobility, CAA South Central Ontario is a not-for-profit auto club which represents the interests of more than 1.9 million members. For over a century, CAA has collaborated with communities, police services and governments to help keep drivers and their families safe while travelling on our roads.

SOURCE: CAA South Central Ontario

Media contact: Silvana Aceto, Media and PR Consultant, CAA SCO, [email protected], Office: [phone], Cell: [phone] or Jeff LeMoine, Communications Consultant, CAA SCO [email protected], Office: [phone], Cell: [phone].