Media Advisory & Photo Opportunity - Sports stars, celebrities help CIBC celebrate 30th annual CIBC Miracle Day™
Pro sports heroes join CIBC on the trading floor to help raise millions for children's charities
TORONTO, Dec. 1, 2014 /CNW/ - CIBC (TSX: CM) (NYSE: CM) invites the media onto its trading floor on Wednesday, December 3rd to celebrate 30 years of making miracles happen for kids-in-need with some 20 sports stars and legends, celebrities, as well as students in the HEROS hockey program and 15-20 grade-schoolers from the John English Middle School.
"Every child deserves to be given their best chance in life," says Hall of Fame running back Eric Dickerson. Through his own foundation, Dickerson helps youth develop into tomorrow's leaders by encouragement, perseverance and the importance of giving back to their communities. "It's so important to support all kids so we can build a better future together. I'm happy to be here participating in the 30th anniversary of CIBC Miracle Day."
| WHEN: | Wednesday, Dec. 3, 2014 8 am - 1 pm EST |
| WHO: | Sports Stars & Legends: |
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Celebrity guests:
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| Special Make-A-Wish reveal to six-year-old Adelaide, being treated for Wilms Tumor | |
| WHERE: | 161 Bay Street, 7th floor, Toronto |
| Media are encouraged to pre-register to come onto CIBC's trading floor. Please RSVP to Diana Spremo at 416-780-7485 or [email protected]. | |
| WHAT: CIBC employees celebrate the 30th annual CIBC Miracle Day with special guests and not-for-profit organizations. | |
| In 1984, a Wood Gundy office in Toronto came up with an idea that would ultimately change the lives of children across Canada. | |
| The late Timothy Miller, branch manager, and investment advisors at the 42nd Street branch - named after the famous 42nd Street in New York and located on the 42nd floor of the Head Office - decided to donate their commissions for one day of business to children's charities. For people who count on commissions for their livelihood, giving them up - even if only for one day - was a sacrifice. However, the branch's Investment Advisors were fully supportive of the initiative. | |
| The initiative was named Miracle on 42nd Street, and in that first year $163,935 was raised by this branch. Since then, CIBC Miracle Day has grown expeditiously. Since 1984, the original objective has remained: Investing in the lives of children to help prepare them for the future and to make sure that tomorrow's citizens are backed by a strong portfolio of skills and support. | |
About CIBC
CIBC is a leading Canadian-based global financial institution with nearly 11 million personal banking and business clients. Through our three major business units - Retail and Business Banking, Wealth Management and Wholesale Banking - CIBC offers a full range of products and services through its comprehensive electronic banking network, branches and offices across Canada with offices in the United States and around the world. You can find other news releases and information about CIBC in our Media Centre on our corporate website at www.cibc.com.
About CIBC Miracle Day
CIBC Miracle Day is the annual flagship fundraising event for the CIBC Children's Foundation. On CIBC Miracle Day, CIBC's wholesale banking employees and CIBC Wood Gundy Investment Advisors donate their fees and commissions to organizations that support kids in our communities. Through the efforts of employees and clients $4.6 million was raised in 2013, for a total of nearly $74 million donated to hundreds of children's charities across Canada since 1984. To learn more, visit www.cibc.com/miracleday.
SOURCE: CIBC World Markets Children's Foundation
For further information and on-site media contacts:
Caroline Van Hasselt, Director, External Communications and Media Relations, at 416-784-6699, [email protected], or cell 647-467-5122.
Tom Wallis, Senior Director, Wholesale Banking Communications, 416-980-4048, [email protected], or cell 647-465-5068.
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