Media Advisory / Photo Opportunity: North York General Hospital to launch historic fundraising campaign

Family donation is the largest gift by individual donors to a community hospital in Canadian history.

TORONTO, April 24, 2012 /CNW/ - On Thursday, April 26, North York General Hospital (NYGH) will formally launch the largest fundraising campaign in its history and the most ambitious comprehensive campaign to be undertaken by a Canadian community hospital. The $150 million fundraising initiative will support facility upgrades, new technologies and equipment, research and education, as well as emerging priorities.

The Steinbergs and Nanjis, two Canadian families who are well known to the Hospital for their long-standing philanthropic leadership and generosity, will help launch the fundraising campaign with monumental contributions.

What: To celebrate the launch of this historic campaign, NYGH is hosting an event at the Hospital. Media are invited to attend and meet the lead donors to learn about their personal motivation for giving. Interview opportunities will also be available with Hospital and Foundation representatives who can provide insight into the importance of this community campaign.

*Note: Upon request, an exclusive tour of the Hospital can be arranged to highlight areas that will be positively impacted by the current campaign and showcase recent hospital areas that have benefited from community philanthropy. Photos of hospital facilities and equipment can also be made available.

Who: Speakers will include:

• Dr. Tim Rutledge, President and CEO,  North York General Hospital
  
• Terry Pursell, President and CEO, North York General Hospital Foundation
  
• Mr. Pyarali G. Nanji
  
• Mr. Lewis Steinberg
  

When: Thursday, April 26, 2012 at 6:30 p.m. - formal remarks will begin at 7:15 p.m. Opportunity for brief interviews with speakers will begin at approximately 8:00 p.m.

Where: North York General Hospital, 4001 Leslie Street, Toronto

**Note: Media are to enter at the South entrance of the Hospital on the Ground floor, across from the parking garage - a greeter will escort you to the reception.

To organize a tour, interview or for additional information, please contact:

Caroline De Silva
Argyle Communications
On-site: 416-898-4361
Office: 416-968-7311, ext. 231
[email protected]
 
Meghan Moloney
Manager, Marketing and Communications
North York General Hospital Foundation
Office: 416-756-6717
[email protected]