Media Advisory and Photo Call - Loblaw launches the PC Plus™ loyalty program
Fully digital program rewards customers weekly with offers on the food they love most
BRAMPTON, ON, May 3, 2013 /CNW/ - (TSX: L) - Today, Loblaw Companies Limited (Loblaw) introduced its revolutionary loyalty program, PC Plus™, in Ontario Loblaws® banner stores. Designed for a smart phone, the PC Plus™ program is a fully digital program that through personalized offers will help customers save money, save time and feed their family in a convenient way.
The PC Plus™ program pays attention to what customers do, the products they buy and the offers they redeem to create a customized experience that is just right for each individual customer. The more customers shop and interact with the PC Plus™ program, the more personalized offers become. And, at its core is the PC® points program, which means customers earn points to put towards dollars off their grocery bill.
Providing savings to customers is a very important aspect of the PC Plus™ program, but it does much more. The PC Plus™ program will also make it easier for customers to plan and shop for meals for the week. It provides meal recommendations based on a combination of what's on sale and the foods customers like to buy. The program has an integrated shopping list, which allows customers to add foods to their list from Loblaws® flyers, from recipes and from their personalized points offers.
To register for the PC Plus™ program, shoppers can pick up a free PC Plus™ card in Ontario Loblaws® banner stores and start earning points right away or they can download the PC Plus™ app for Blackberry 10, iPhone or Android smart phones. Or, President's Choice Financial customers simply need to register their PC Financial® Mastercard® or no-fee debit card to add the PC Plus™ program to their existing account.
Loblaw is hosting a special PC Plus™ program media event
| When: | Monday, May 6, 2013 | |
| 11:00 a.m. | ||
| Where: | Loblaws store at Maple Leaf Gardens | |
| 2nd Floor, Cooking School | ||
| 60 Carlton Street | ||
| Who: | Uwe Stueckmann, Senior Vice President, Marketing, Loblaw | |
| Kathy Buckworth, Chief Family Advisor, PC Financial® and PC Plus™ |
About Loblaw Companies LimitedTSX:L
Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada's largest food retailer and a leading provider of drugstore, general merchandise and financial products and services. Loblaw is one of the largest private sector employers in Canada. With more than 1,000 corporate and franchised stores from coast to coast, Loblaw and its franchisees employ more than 134,000 full-time and part-time employees. Through its portfolio of store formats, Loblaw is committed to providing Canadians with a wide, growing and successful range of products and services to meet the everyday household demands of Canadian consumers. Loblaw is known for the quality, innovation and value of its food offering. It offers Canada's strongest control (private) label program, including the unique President's Choice®, no name® and Joe Fresh® brands. In addition, the Company makes available to consumers President's Choice Financial® services and offers the PC® points and PC Plus™ loyalty program.
SOURCE: Loblaw Companies Limited
For more information or to arrange an interview, please contact:
Loblaw Companies Limited
905-459-2500/[email protected]
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