Media Advisory and Photo Op - Let the Giving Begin! Valerie Pringle and
Darryl Sittler join Scotiabank Executive Chef Rick Waugh to Flip & Serve
Pancakes and Launch United Way Toronto Employee Campaign

TORONTO, Nov. 4 /CNW/ - Pancakes and syrup will be served for breakfast on Friday morning as Scotiabank Executive Chefs and guests feed hundreds of hungry Bay Streeters to kick-off Scotia Hope, the 2010 Scotiabank United Way Toronto employee campaign drive with Scotiabank's Annual Pancake Breakfast.

    
    When:  Friday, November 5, 2010
           8:00 a.m. to 9:00 a.m.

    Where: Scotia Plaza Branch
           40 King Street West, Toronto

    Who:   Rick Waugh, President and CEO, Scotiabank
           Frances Lankin, Outgoing President and CEO, United Way Toronto
           Valerie Pringle, Canadian Broadcaster
           Darryl Sittler, NHL Alumni(TM) and former Toronto Maple Leaf
           Captain
           Members of the Scotiabank Senior Executive Team
           Hundreds of Hungry Bay Streeters
    

This year's Scotiabank employee campaign goal is to raise $5.6 million for the area wide United Way that will help people and communities across the greater Toronto area. Throughout the 2010 Campaign year, United Way Toronto has established a campaign goal of $113 million for the community. United Way Toronto identifies needs and takes action to create a better, safer, stronger city through research, partnerships and support of a network of more than 200 health and social service agencies.

About Scotiabank

Scotiabank is committed to supporting the communities in which we live and work, both in Canada and abroad. Recognized as a leader internationally and among Canadian corporations for its charitable donations and philanthropic activities, in 2009 the Bank provided about $39 million in sponsorships and donations to a variety of projects and initiatives, primarily in the areas of healthcare, education, social services and arts and culture. Visit us at www.scotiabank.com.

For further information: please contact: Patty Stathokostas, Scotiabank Media Communications, 416-866-3625, [email protected]