Media Advisory: Corporate leaders plunge into Lake Ontario for WWF -- Thursday, Feb., 25, 2016

TORONTO, Feb. 24, 2016 /CNW/ - More than 75 people will plunge into frigid Lake Ontario tomorrow in support of WWF-Canada's annual Polar Bear Dip. The funds raised will help build a healthy future for Canada's Arctic in celebration of International Polar Bear Day, which is Feb. 27, 2016.

WWF-Canada president and CEO David Miller, Coca-Cola Ltd. president Christian Polge, other corporate leaders, their teams and members of the public will head into the lake at the east end of the Toronto Beach, where the water is about 3C this time of year.

The only polar dip event in support of Arctic conservation, this 3^rd annual event is part of WWF's efforts to bring together employee engagement, corporate philanthropy and conservation. The money raised supports conservation efforts to protect critical Arctic marine areas and species.

For more details, please visit wwf.ca/polardip

Where	Balmy Beach Club, 360 Lake Front, Toronto, Ont.
When	Thursday, Feb., 25, 2016
Time	1 p.m. ET	Media desk opens WWF and Coca-Cola spokespeople available for interview
	1:25 p.m. ET	Welcoming remarks Inside of Balmy Beach Club
	1:40 p.m. ET	Ribbon cutting and group pre-dip photo with WWF Panda mascot On beach in front of Balmy Beach Club
	1:45 p.m. ET	Countdown and dip WWF and Coca-Cola spokespeople and dippers available for interview
Who	David Miller, President and CEO, WWF-Canada Christian Polge, President, Coca-Cola Ltd. +75 dippers

About WWF
WWF is creating solutions to the most serious conservation challenges facing our planet, helping people thrive with nature. www.wwf.ca

SOURCE WWF-Canada

Rebecca Spring, communications specialist, [email protected], 647-338-6274