MEDIA ADVISORY: Hyundai Canada announces $4 million commitment to childhood cancer research

MARKHAM, ON, Feb. 10, 2025 /CNW/ - This Monday, February 10, ahead of International Childhood Cancer Day, Hyundai Canada and its 226 dealers nationwide will launch Hyundai Hope On Wheels in Canada, a registered non-profit dedicated to fighting childhood cancer. The initiative will kick off with a seven-figure donation to SickKids Foundation, providing crucial funding for paediatric cancer research and care programs.

Members of the media are invited to attend a press conference where Hyundai Canada leadership, SickKids Foundation representatives and patient ambassadors will share more details on the initiative and its impact.

WHEN: Monday, February 10, 2025
TIME: 1:30 to 3 p.m. – detailed schedule breakdown below
WHERE: Liberty Grand Entertainment Complex
ADDRESS: Exhibition Place, 25 British Columbia Rd, Toronto, ON M6K 3C3
PARKING: Media parking available at lot 5

WHY ATTEND?

• Inaugural announcement of Hyundai Canada's new non-profit initiative
• Live cheque presentation of a seven-figure donation to SickKids
• Access to Hyundai Canada executives, SickKids leadership and patient ambassadors
• Powerful visuals and stories of hope, impact and community commitment

ONSITE INTERVIEW OPPORTUNITIES:

Hyundai Canada leadership

• Steve Flamand, executive director, sales and digital strategy, Hyundai Canada
• Christine Smith, director of marketing, Hyundai Canada
• Rein Knol, president of the Hyundai National Dealer Council

SickKids Foundation and hospital leadership

• Dr. Jim Whitlock, head of haematology/ oncology and director of Garron Family Cancer Centre
• Colin Hennigar, chief development officer of SickKids Foundation

Patient ambassador

• Nori, oncology patient ambassador, SickKids Foundation

PHOTO/ VIDEO OPPORTUNITIES:

• Donation ceremony with cheque presentation with representatives from Hyundai Canada, Hyundai Canada National Dealer Council, SickKids Hospital and SickKids Foundation
• Hyundai Hope On Wheels Canada inaugural Handprint Ceremony featuring patient ambassadors and families

SCHEDULE BREAKDOWN:

• 1:30 p.m. – Media Arrivals and check-in
• 2:00 p.m. – Speaking remarks
• 2:10 p.m. – Cheque presentation
• 2:25 p.m. – Handprint Ceremony
• 2:35 p.m. – Media interviews
• 3:00 p.m. – Event concludes

• Mohga Hassib, public relations analyst, Hyundai Canada; [phone] / [email protected]
• Charlotte Hefner, account manager, Middle Child; [phone] / [email protected]

SOURCE Hyundai Auto Canada Corp.