Media Advisory: IKEA Dreamscapes

TORONTO, Oct. 4, 2024 /CNW/ -

IKEA Dreamscapes. Photo credit: Arash Moallemi (CNW Group/IKEA Canada Limited Partnership)

• IKEA Dreamscapes is an interactive exhibit featuring IKEA innovations, design and expertise, along with fun, yet relaxing experiences in keeping with the brand's ongoing commitment to help Canadians do more with less, because good sleep is good for everyone.
• Guests can visit IKEA Dreamscapes 10:00am - 4:00pm daily from Friday, October 4th to Sunday, October 6th.
• There will be daily sleep-focused giveaways for the first 50 visitors, daily prizing opportunities, and each visitor will receive a coupon that gives them $50 back when they spend $200 or more at an IKEA Canada store. The coupon is valid from October 3rd – 17th, 2024, and they must be an IKEA Family member.
• The creative installations showcased at IKEA Dreamscapes will move to IKEA Toronto Downtown and IKEA Scarborough Town Centre following the event.

When: Friday, October 4^th

• 9:30 AM – Media call time
• 10:00 AM – Grand opening to consumers
• 10:30 AM – Media tours, interviews available with IKEA spokespeople upon request

Who:

• IKEA Canada Head of Home Furnishing and Retail Design, EJ Middelhoven is available for on-site interviews.
• IKEA Canada Director of Events & Experiences, Alicia Carroll is available for on-site interviews.

Where:

• Transmission Studios - 58 Berkeley St, Toronto, ON M5A 2W6

Supporting Media Materials

• Announcement press release can be found here. Images available via media contacts upon request.

SOURCE IKEA Canada Limited Partnership

Media Contacts (on-site and for advance interview booking): Heena Saini, IKEA Canada, [email protected], [phone]; Lisa Huie, IKEA Canada, [email protected], [phone]