Media advisory: Photo opportunity - iögo Flashmob takes over Toronto downtown core on Wednesday, August 22

Dancers celebrate Canada's newest yogurt, iögo, the new way to say yogurt

TORONTO, Aug. 20, 2012 /CNW Telbec/ - As part of the largest yogurt launch in Canada, Torontonians will be entertained spontaneously at key points in the city by a roving group of over 60 local flashmob dancers called the "iögo experience". Dressed in white costumes to represent the freshness and vitality of the new brand, the dancers will perform choreography to celebrate active, healthy lifestyles and the freedom of the brand. Starting at Yonge and Dundas Square at 7:00 a.m. on Wednesday August 22, the iögo experience will weave their way in a fun, exciting troupe winding across the downtown core, through Nathan Phillips Square, to St. Lawrence Market, King Street West, and finally ending at Yonge and Bloor (Yorkville) area at 5:00 p.m.

The "iögo experience", is a celebration of Ultima Foods' launch of its own national yogurt brand, iögo (pronounced Yo-Go), launched this week. Made in Canada by Canadians, iögo boasts over 40 classic, exotic and delicious flavours - such as Lychee-Raspberry, Pineapple-Coconut-Banana and Melon Trio. Setting new industry standards for yogurt, each iögo yogurt is free of gelatin, colours and artificial flavours. It is also gluten-free and without preservatives, except for the iögo 0% line.

Media can join the flashmob at:

When:	Wednesday, August 22, from 7:00 a.m. to 5:00 p.m.
Where:	Flashmob #1: Yonge & Dundas Square, 7:10 a.m. - 7:25 a.m.
	Flashmob #2: Corner of Bay & King, 1:00 p.m. - 1:15 p.m.
	Flashmob #3: Dundas, between Bay & Yonge, 4:00 p.m. - 4:20 p.m.

Note to editors: Reporters and photographers are invited to attend. Spokespeople will be on-site to explain the exciting choreography. If you haven't received a sample of iögo please contact us to arrange delivery.

For more information about Ultima Foods, visit www.ultimayog.ca or www.iogo.ca. Also, follow us on Facebook at https://www.facebook.com/iogo. Twitter @iogocanada or #iogo

SOURCE: Ultima Foods

Candace Huntly, CASACOM, 416 944-2145 or 416 721-6858 | [email protected]