Media Advisory: Photo/Interview Opportunity - Hockey player Joffrey Lupul creates his custom Magnum® ice cream bar at the first ever North American Magnum® Pleasure Store

TORONTO, July 24, 2013 /CNW/ - Join Canadian professional hockey player Joffrey Lupul as he visits the first ever North American Magnum® Pleasure Store and creates a custom Magnum® bar.

WHAT:	Hockey player Joffrey Lupul visits the Magnum® Pleasure Store and creates a custom Magnum® ice cream bar
WHO:	Joffrey Lupul - Professional hockey player
	Charlie Clark - Magnum® Brand Manager
WHEN:	Thursday, July 25th, 2013
	11:30AM - 12PM - Media meet and greet/photo opp (RSVP required)
	12PM - 12:30PM - Consumer meet and greet/photo opp (open to public)
WHERE:	The Magnum® Pleasure Store
	11 Bloor Street West
	Toronto, ON

About the Magnum® Pleasure Store:
Celebrated for its real Belgian chocolate and super premium ice cream, Magnum® is inviting store visitors throughout the month of July to create their own custom Magnum® ice cream bar. There are 21 unique and delicious ingredients available at the Magnum® Pleasure Store, such as maple fudge, shaved coconut, and culinary rose petals.

The store is open 7 days a week until August 30.
Store Hours:
Monday-Saturday: 12:00pm - 10:00pm
Sunday: 11:00am - 6:00pm
Visit www.magnumicecream.ca, or www.facebook.com/MagnumCA to learn more.

About Magnum®:
Launched in 1989, Magnum® was the first hand held ice cream developed as a premium adult offering, and the attention to detail doesn't stop with the ingredients. The distinctive "M" monogram embossed on the luxurious Belgian chocolate-coated ice cream bar confirms you're enjoying a timeless luxury.

An international ice cream sensation loved in over 43 countries, Magnum® achieved full national distribution in Canada in May 2011. Unilever is the keeper of the Magnum® legacy in Canada and is proud to have brought this super premium ice cream experience to pleasure seekers across the country

MAGNUM is a registered mark used under license by Unilever Canada, Toronto, Ontario M4W 3R2

SOURCE: Magnum

To confirm attendance and for more information, please contact:
Michelle Reagan, Harbinger
416-960-5100 ext. 256
[email protected]