Media Advisory/Photo Op - Homesick for the holidays? The cure is a free phone call away

Mobilicity event invites all Torontonians to call loved ones across Canada and abroad for free inside a giant 24-foot snow globe 

TORONTO, Dec. 17, 2012 /CNW/ - While the holiday season is a time of joy, for those who can't celebrate with out-of-town loved ones, it can be a time of loneliness. According to new research, the majority (62%) of Canadians miss their loved ones more around the holiday season. The survey also found that 73 per cent said if they can't be with friends or family over the holidays, hearing their voices over the telephone is the next best thing.

The City of Toronto estimates that half its population was born outside of Canada. In 2006, Toronto was home to 20 per cent of all immigrants to Canada - resulting in over 140 languages and dialects being spoken in the city.  And, Citizenship and Immigration Canada estimates the number of foreign students in Toronto almost doubled from almost 14,000 in 2006 to over 25,000 in 2011 with the largest number of international students coming from China, India and Korea.

PHOTO OPPORTUNITY:
	International students unable to go home for the holidays eagerly line up to make a free long-distance call to their loved ones abroad from inside a giant 24-foot holiday snow globe.
	Opening the door to the snow globe (and the world) Mobilicity Chief Customer Officer Anthony Booth, along with international students, will officially launch the event by triggering snow to fall inside the giant globe.
	Other visuals will include a holiday 'wish tree' and a real-life reindeer.
WHO:	International students will be available to discuss what a free phone call home means to them.
	Mobilicity Chief Customer Officer Anthony Booth is available for interviews to talk about how Torontonians can spread holiday cheer around the world, one phone call at a time.
	Plus, the stars of the popular Canadian multicultural TV show Mangoes will complete the festive vignette inside the globe as they call their loved ones overseas to share holiday greetings.
WHEN:	Photo Op: Friday, December 21, 2012 at 11:00 am
	Event Hours: Friday, December 21 - 11:30 am - 8 pm Saturday, December 22 -- 9:30 am - 7:30 pm
WHERE:	Yonge-Dundas Square, on the southeast corner of Yonge & Dundas Streets, across from Toronto Eaton Centre

About Mobilicity (DAVE Wireless)
Mobilicity, Canada's smart mobile carrier, was created to bring down the cost of wireless with unlimited talk, text and data plans, affordable North American coverage, plus popular handsets and smartphones - without locking customers into contracts or charging extra or hidden fees. Everything Mobilicity does adds up to a better wireless experience, not an expensive one. NOW THAT'S SMART.

Formerly known as Data & Audio-Visual Enterprises Wireless Inc. (DAVE Wireless), the company is led by Obelysk, a diversified Canadian holding company, and Quadrangle Capital Partners, a global investor in the telecommunications and media sectors. Mobilicity was named one of Canada's Top 25 Up and Coming Information & Communication Technology start-ups in 2010 by the Branham Group Inc. Further information about Mobilicity can be found at www.mobilicity.ca.

About the Survey
From December 13^th to December 14^th 2012, an online survey was conducted among a sample of 1,011 randomly selected Canadian adults who are also Angus Reid Forum panel members. The margin of error — which measures sampling variability — is +/- 3.1%, 19 times out of 20. The sample was balanced by age, gender, region and education (and language in Quebec) according to the most recent census data. Discrepancies in or between totals are due to rounding.

SOURCE: Mobilicity

For more information or interviews, please contact:

Nazia Khan, Vice President Temple Scott Associates Inc.
416.360.6183, ext. 237 [email protected]

Michelle Fabbro, Specialist, Corporate Affairs Mobilicity
647-70-PRESS [email protected]