MEDIA ADVISORY/PHOTO OP - Step into the amazing, changing brain with BRAIN: The Inside Story at the Ontario Science Centre

New interactive exhibition showcases the latest research about the human brain

TORONTO, Nov. 10, 2014 /CNW/ - Take an unprecedented journey through the essential bundle of neurons that is the human brain, the control centre for our thoughts, senses, and feelings. Drawing on 21^st-century research and technology, BRAIN: The Inside Story offers visitors a new perspective and keen insight into their own brains through imaginative art, vivid brain-scan imaging and dynamic interactive exhibits for all ages.

BRAIN: The Inside Story, which is on tour from the American Museum of Natural History, provides up-to-date information about the latest in neuroscience, highlighting the brain's surprising ability to rewire itself in response to experience, disability or trauma, and showcases new technologies that researchers use to study the brain and treat conditions such as Alzheimer's and Parkinson's.

What:	Media preview of BRAIN: The Inside Story
Who:	Dr. Maurice Bitran, CEO, Ontario Science Centre Rob DeSalle, Lead Exhibition Curator, American Museum of Natural History Dr. Kirk Nylen, Director, Outreach, Ontario Brain Institute Neil Fraser, President, Medtronic of Canada Ltd.
	Special guests: Grade 9 students from Brantford Collegiate Institute and Vocational School and Grade 12 students from Ontario Science Centre Science School.
When:	Tuesday, November 18, 2014
	9:30 a.m.	Registration
	10:00 a.m.	Formal remarks
	10:30 a.m.	Self-guided tour of exhibition
Where:	Ontario Science Centre
	770 Don Mills Road
	Please enter via main lobby doors. TV crews may enter through South Security Entrance via Gateway Blvd.

For images and video, please visit: www.ontariosciencecentre.ca/Media/ImagesVideo

SOURCE: Ontario Science Centre

Media contacts: Anna Relyea, Director, Strategic Communications, 416-696-3273 | c: 416-668-1967, [email protected]; Jefferson Darrell, Media Relations Officer, 416-696-3154, [email protected]; Andrea Mus, Media Relations Officer, 416-696-3191 | c: 416-895-5482,[email protected]