Media Advisory/Photo Opp - Rolling out the red carpet at TIFF to butt smoking out of movies

TORONTO, Sept. 4, 2013 /CNW/ - Canadian Cancer Society youth advocates from across the province will invite movie-goers to join them on the red carpet at the Toronto International Film Festival. Festival goers who participate will learn about the issue of smoking in youth-rated movies while being given the opportunity to have their picture taken on a movie-themed red carpet with a photo backdrop. The youth advocates will also ask for support for smoke-free youth-rated movies in Ontario by collecting signatures on postcards and online. For more information on smoke-free movies, visit www.smokefreemovies.ca. Ontarians can visit takeaction.cancer.ca/smokefreemovies to find out how to show their support.

What:	Red carpet event to promote smoke-free youth-rated movies.
When:	Saturday, Sept. 7, 2013, 12 noon to 2:30 p.m.
Who:	Youth advocates from across Ontario
	Nicole McInerney, Senior Coordinator, Public Issues, Canadian Cancer Society
Where:	Outside St Andrew's Church (west entrance), 73 Simcoe St, Toronto, at King Street.
Photo op:	Youth volunteers and festival goers will have their photos taken on a movie-themed red carpet.
Interviews:	Youth advocates and a Society spokesperson will be available at the event and in advance.

About Canadian Cancer Society youth advocates
Canadian Cancer Society youth advocates are between the ages of 14-24 and are dedicated volunteers committed to engaging their peers and the greater community as cancer fighters on issues such as smoking in movies, flavoured tobacco and indoor tanning that impact youth. Youth use their voices and creativity to speak up to further the Society's advocacy efforts aimed at policy change at the provincial level of government.

About the Canadian Cancer Society
For 75 years, the Canadian Cancer Society has been with Canadians in the fight for life. We have been relentless in our commitment to prevent cancer, fund research and support Canadians touched by cancer. From this foundation, we will work with Canadians to change cancer forever so fewer Canadians are diagnosed with the disease and more survive. When you want to know more about cancer, visit our website at cancer.ca or call our toll-free bilingual Cancer Information Service at 1-888-939-3333 (TTY: 1-866-786-3934).

 

SOURCE: Canadian Cancer Society (Ontario Division)

Media contacts: Prior to September 7: Christine Koserski, Senior Coordinator, Communications: 416-323-7030 or  [email protected]. On event day: Nicole McInerney, Senior Coordinator, Public Issues: 416-829-5299 (phone or text).