Media Advisory/Photo Opportunity - Canadian Tire Data Analysts to Help Put Athletes on the Podium

TORONTO, April 24, 2015 /CNW/ – Canadian Tire Corporation and Own the Podium will host a media conference to announce an innovative new partnership. Canadian Tire has expanded its best-in-class data analytics division to use Own the Podium's extensive data from global sports competitions dating back to the 1930s. These new insights will influence and support Own the Podium's goal to deliver more medals for Canada at the Olympic and Paralympic Games.

Canadian Tire is a leading supporter of sport in Canada and is a proud partner of Own the Podium and the Canadian Olympic Committee. Own the Podium aims to lead the development of Canadian sports to achieve sustainable podium performances at the Olympic and Paralympic Games.

Media Event Details:

WHAT	Canadian Tire Corporation and Own the Podium will host a media conference to announce details of an innovative new partnership in data analytics and predictive modelling to help Canada win more medals.
WHEN	Monday, April 27, 2015
	11:00 a.m. – 11:45 a.m. ET
	Media Registration begins at 10:30 a.m. ET
WHERE	District 28
	28 Logan Ave
	Toronto, Ontario
	M4M 2M8
WHO	Duncan Fulton, SVP, Canadian Tire Corporation
	Anne Merklinger, CEO, Own the Podium
	Mark Tewksbury, Olympic Gold Medalist, Swimming
	Peter Cookson, High Performance Director, Rowing
	Phil Marshall, Development Coach, Rowing
	Olivia King, Amateur Athlete, Rowing
	Karen Lefsrud, Amateur Athlete, Rowing
	Erin Hartwell, National Track Sprint Coach, Cycling
	Joel Archambault, Amateur Athlete, Cycling
	Penny Oleksiak, Amateur Athlete, Swimming

SOURCE CANADIAN TIRE CORPORATION, LIMITED

For more information or to reserve your space at the event, please contact: Teresa Cugliari, [email protected], 416-322-2975