Media Advisory/Photo Opportunity - Canadian Tire Launches Loyalty Program Pilot in Nova Scotia

DARTMOUTH, NS, Feb. 15, 2012 /CNW/ -

WHAT:							Canadian Tire Corporation launches a loyalty program pilot across Nova Scotia.  Ranked as one of the best in the country, the new program will co-exist alongside the much-loved Canadian Tire 'Money'®.
							In keeping with Canadian Tire's deep commitment to the community, the program will include an option for customers to donate their points to their favourite eligible local charities and community groups.  Representatives from Halifax's Adsum House will be on hand to receive the first card.
WHO:							Rob Shields, Senior Vice President of Marketing, Canadian Tire Corporation  Sheri Lecker, Executive Director, Adsum for Women & Children
WHEN:							Wednesday, February 15, 2012 10:00 A.M. - 10:30 A.M. AST
WHERE:							Canadian Tire Dartmouth Crossing 30 Lamont Terrace Dartmouth, Nova Scotia B3B 0B5

ABOUT CANADIAN TIRE CORP.
Canadian Tire Corporation, Limited (TSX:CTC.a) (TSX:CTC) is one of Canada's most-shopped general retailers, offering everyday products and services to Canadians through more than 1,200 retail and gasoline outlets from coast-to-coast. Our primary retail business categories - Automotive, Living, Fixing, Playing and Apparel - are supported and strengthened by our Financial Services division, which offers such products and services as credit cards, in-store financing, product warranties, and insurance. Nearly 57,000 people are employed across the Canadian Tire enterprise, which was founded in 1922 and remains one of Canada's most recognized and trusted brands.

 

FOR MEDIA INQUIRIES

North Strategic 
Nicole Grant 
416.419.6577 
[email protected]

Canadian Tire Corp.
Adrienne Alexander (on-site)
416.432.4405
[email protected]