Media Advisory/Photo Opportunity - Cash Store Financial Freedom Run to Take Place in Waterloo

WATERLOO, ON, Sept. 25, 2013 /CNW/ - This Sunday hundreds of runners (and walkers) will participate in the Cash Store Financial Freedom Run for Diabetes Research in Waterloo. The race is one of 27 community runs across the country in support of the Canadian Diabetes Association and will help raise funds and awareness for diabetes.

QUICK FACTS: 

• 1,386,000 Ontarians are living with diabetes - a number that is on the rise
• The estimated cost of diabetes in Ontario  in 2013 is $5.6 billion
• One in four Canadians has diabetes or pre-diabetes. If trends continue, this will rise to one in three by 2020
• If left untreated or not properly managed, diabetes can lead to painful and sometimes life-threatening complications such as heart-attack, stroke, kidney failure, limb-amputation and blindness

QUOTES:

"Money raised from the Freedom Runs for Diabetes Research will help support the Canadian Diabetes Association's cutting-edge diabetes research. We thank Cash Store Financial for making the Freedom Runs for Diabetes Research possible and helping to make a difference for Canadians living with diabetes."

-     Fred DeFina, Director of Community Giving for the Canadian Diabetes Association

"Cash Store Financial is dedicated to supporting the CDA in raising funds and awareness for diabetes - a disease that is now a global pandemic. Through the Cash Store Financial Freedom Run, we are proud to join the hundreds of walkers and runners, from coast-to-coast, in the fight against diabetes. Each year, the Freedom Run will bring us closer to our goal of raising $7.5 million in support of diabetes research."

-     Gordon Reykdal, CEO of Cash Store Financial 

WHAT:	Cash Store Financial Freedom Run for Diabetes Research
WHEN:	Sunday, September 29, 2013
	8:30 a.m. - Registration
	10:00 a.m. - Walk/Run (Start Location: Entrance off Westmount Rd)
WHERE:	Waterloo Park
	50 Young Street West Waterloo, ON

To learn more about how you can volunteer or participate in the Cash Store Financial Freedom Run for Diabetes Research, visit www.thefreedomrun.ca.

About Cash Store Financial
Cash Store Financial is the only lender and broker of short‐term advances and provider of other financial services in Canada that is listed on the Toronto Stock Exchange (TSX:CSF). Cash Store Financial also trades on the New York Stock Exchange (NYSE:CSFS). Cash Store Financial operates 510 branches across Canada under the banners "Cash Store Financial" and "Instaloans".  Cash Store Financial also operates 27 branches in the United Kingdom.

About the Canadian Diabetes Association
The Canadian Diabetes Association is a registered charitable organization, leading the fight against diabetes by helping people with diabetes live healthy lives while we work to find a cure. Our professional staff and more than 20,000 volunteers provide education and services to help people in their daily fight against the disease, advocate on behalf of people with diabetes for the opportunity to achieve their highest quality of life, and break ground towards a cure. Please visit diabetes.ca, join us on facebook.com/CanadianDiabetesAssociation, follow us on Twitter @DiabetesAssoc, or call 1-800-BANTING (226-8464).

SOURCE: The Cash Store Financial Services Inc.

MEDIA CONTACT: 
Lauren Poplak: 416 848-1378 or [email protected].