MEDIA ADVISORY/PHOTO OPPORTUNITY - Locks & Mane Launches Toronto Pop-up Shop with Coco Rocha Meet and Greet

From October 1 to 8, Hudson's Bay Company will host Locks & Mane's hair extension pop-up at CF Sherway Gardens

TORONTO, Sept. 22, 2016 /CNW/ - On Saturday, October 1, from 11 a.m. to 1 p.m., Locks & Mane (L&M), Canada's leading luxury hair extension bar, will kick-off The Trunk Show, a retail pop-up in Hudson's Bay's CF Sherway Gardens location, with a meet and greet with Canadian supermodel and fashion designer, Coco Rocha. From October 1 to October 8, customers will be able to purchase luxury clip-in hair extensions with complimentary colour matching, hair extension cut/blending and dry styling. In partnership with Hudson's Bay, The Trunk Show will also travel across Canada to Hudson's Bay locations in Calgary and Vancouver.

** Photo/filming opportunities with Coco Rocha are also available on-site **

WHO:

• Coco Rocha, Canadian supermodel and fashion designer
• Jennifer Parrott, L&M Founder
• Katherine Hague, L&M CEO

WHAT:

• Media interviews - Media will have an exclusive opportunity to meet and greet with Coco Rocha on site at The Trunk Show. One-on-one interviews and filming opportunities are available upon request. Breakfast will be provided.
• Photo opportunity/customer meet & greet - Customers visiting The Trunk Show will have the opportunity to meet and greet with Coco Rocha.
• Charitable donations & giveaways - The first 50 guests to try on clip-in hair extensions will be given a free L&M tangle teaser. The retail value all tangle teasers sold or given away on opening day will be donated to Locks of Love, a non-profit organization that provides hairpieces to financially disadvantaged children suffering from long-term medical hair loss.

WHEN:

• Saturday, October 1, 2016, 10 a.m. to 11 a.m. - (Media only) Breakfast/interviews with Coco Rocha
• Saturday, October 1, 2016, 11 a.m. to 1 p.m. - Customer meet & greet with Coco Rocha

WHERE:

Hudson's Bay, Sherway Gardens (25 The West Mall, Toronto, ON, M9C 1B8)

Hudson's Bay main entrance on level 1 in front of Topshop and the MAC Cosmetics counter.

**INTERVIEW OPPORTUNITIES AVAILABLE**

Social Links:
Twitter: twitter.com/locksandmane 
Facebook: facebook.com/locksandmanehairextensionbar 
Instagram: instagram.com/locksandmane 
Pinterest: pinterest.com/locksmane

To learn more about Locks & Mane, visit: www.locksandmane.com 
To learn more about Locks of Love, visit: www.locksoflove.org
To learn more about Coco Rocha, visit: www.cocorocha.com

About Locks & Mane
Locks & Mane is Canada's leading luxury hair extension bar. Locks & Mane offers high-quality, natural semi-permanent and clip-in hair extensions, with the safest, fastest and most affordable application method in North America. Founded by Jennifer Parrott, Locks & Mane is also led by Katherine Hague and Vanja Bannan. The Locks & Mane flagship is located in Toronto, and the company has plans to expand across Canada and the US in late 2016.

SOURCE Locks & Mane

Morgan Craig, 88 Creative, O 416-944-2722, [email protected]; Charlene D'Aoust, 88 Creative, C 647-207-4402, [email protected]