Media Advisory/Photo Opportunity - RBC Olympians rally together to launch RBC Run for the Kids™

TORONTO, May 3, 2013 /CNW/ - Four RBC Olympians will lead teams of runners dressed in blue, green and yellow across the Sunnybrook grounds on Monday to kick off Mental Health Awareness Week and launch the first annual RBC Run for the Kids. Created by Sunnybrook Health Sciences Centre, this unique weekend of running will support the development of the Family Navigation Project, within Sunnybrook's leading Youth Psychiatry Program. This project will help families affected by youth mental health issues.

When:	Monday, May 6, 2013
	9:45 a.m. - 10:30 a.m.
Where:	Sunnybrook Health Sciences Centre, Bayview campus
	2075 Bayview Ave, Toronto, ON
	H Wing Courtyard - in the centre of campus under event tent.
	There will be directional signage in place on the grounds.
	Event will happen rain or shine.

Photo opportunities:

• National Ice Sledge Hockey teammates Greg Westlake and Kevin Rempel leading the 'blue' team of RBC employees and representing the 5K portion of the RBC Run for the Kids™
• 2013 Moguls World Champion Mikael Kingsbury leading the 'green' team of more than 40 youth and representing the 15K portion of the RBC Run for the Kids
• Three-time Olympic gold medalist hockey player Jennifer Botterill leading the 'yellow' team of Sunnybrook staff and representing the 25K portion of the race
• Audience 'getting loose' with warm-up stretches led by ParticipACTION
• Event attendees showing their support for the RBC Run for the Kids™ by putting their blue, green or yellow footprint on a race banner

Interview Opportunities:

• Dr. Barry McLellan, President & CEO, Sunnybrook Health Sciences Centre
• Dr. Jon Dellandrea, President & CEO, Sunnybrook Foundation
• Dr. Anthony Levitt, co-chair of the Family Navigation Project and psychiatrist at Sunnybrook Health Sciences Centre
• Jamie Anderson, Head of Corporate Strategy & Development, RBC and Executive Champion, RBC Children's Mental Health Project
• RBC Olympians: Greg Westlake (sledge hockey), Kevin Rempel (sledge hockey), Mikael Kingsbury (freestyle skiing), Jennifer Botterill (ice hockey)
• Family affected by youth mental health sharing their personal story

To find out more about the RBC Run for the Kids™ visit www.rbcrunforthekids.ca.

About Sunnybrook Health Sciences Centre

Sunnybrook Health Sciences Centre is inventing the future of health care for the 1.2 million patients the hospital cares for each year through the dedication of its more than 10,000 staff and volunteers. An internationally recognized leader in research and education and a full affiliation with the University of Toronto distinguishes Sunnybrook as one of Canada's premier academic health sciences centres. Sunnybrook specializes in caring for high-risk pregnancies, critically-ill newborns and adults, offering specialized rehabilitation and treating and preventing cancer, cardiovascular disease, neurological and psychiatric disorders, orthopaedic and arthritic conditions and traumatic injuries. The Hospital also has a unique and national leading program for the care of Canada's war veterans. For more information about how Sunnybrook is inventing the future of health care please visit us online at www.sunnybrook.ca.

About RBC's Commitment to Community and Sustainability

Royal Bank of Canada (RY on TSX and NYSE) and its subsidiaries operate under the master brand name RBC. We employ approximately 80,000 full- and part-time employees who serve more than 15 million personal, business, public sector and institutional clients through offices in Canada, the U.S. and 49 other countries. RBC is recognized among the world's financial, social and environmental leaders and is listed on the 2012 - 2013 Dow Jones Sustainability World Index, the DJSI North American Index, the Jantzi Social Index and the FTSE4Good Index. RBC is one of Canada's Greenest Employers, one of Canada's 50 Most Socially Responsible Corporations and among the Global 100 Most Sustainable Corporations in the World. Learn more at www.rbc.com/community-sustainability. RBC supports a broad range of community initiatives through donations, sponsorships and employee volunteer activities. In 2012, we contributed more than $95 million to causes worldwide, including donations and community investments of more than $64 million and $31 million in sponsorships.

 

SOURCE: Sunnybrook Foundation

about this event please contact: 

Sommer Ellis
Hill+Knowlton Strategies
Office: 416-413-4756
Cell: 647-293-6785
[email protected]