Media advisory/Photo opportunity - This Halloween, Toronto is dressing up for a good cause

BMO Boolathon Raises Money for Kids Help Phone

TORONTO, Oct. 27, 2011 /CNW/ - On Saturday, Toronto is getting dressed up in its best Halloween attire, and will bowl in support of the kids in its community.

The 2011 BMO Boolathon in support of Kids Help Phone will raise much-needed funds to ensure Kids Help Phone's professional counsellors continue to be there any time of the day or night, 365 days a year, to help young people deal with concerns large or small. 

The lives of young people change for the better when communities care. See who is making it happen this year. There will also be:

• Interviews with community leaders
• Fun costumes to make great photos
• Bowling for kids
• More than 450 individuals expected this year to have fun for a serious cause

Event Date: Saturday, October 29

Honourary Chair: Alexandra Dousmanis-Curtis, Senior Vice President, Greater Toronto Division, BMO Bank of Montreal

Bowling Locations and Time Slots:
Bowlerama Newtonbrook
5837 Yonge St (Yonge and Finch)
9:00 - 10:30am
11:00-am - 12:30 pm

Playtime Bowl
33 Samor Rd (Dufferin and Lawrence)
9:00 - 10:30am
11:00-am - 12:30 pm

The fundraising efforts of this community will make a difference in the lives of kids everywhere by ensuring continued access to a free, professional counselling, information and referral service.

About Kids Help Phone
Kids Help Phone is Canada's only bilingual phone and on-line counselling service for youth. It's free, anonymous and confidential.  Professional counsellors are available any time of the day or night, 365 days a year, to help young people deal with concerns large or small.  As a national community-based charity, Kids Help Phone relies on individual and corporate donations to fund these vital services.

About BMO
As a Founding Sponsor, BMO Financial Group has expressed unwavering commitment to Kids Help Phone since its inception in 1989. BMO is proud to be the title sponsor of the BMO Boolathon in support of Kids Help Phone, a fun and highly successful fundraising event created by a group of BMO employees in 1991. In 2010, the event was hosted in close to 50 sites across the country, raising $1 million to help fund essential phone and online counselling services for children throughout Canada. BMO also supports a number of local Kids Help Phone events.

SOURCE: Kids Help Phone

Media Contacts: 

BMO Financial Group: 
Beja Rodeck, Toronto, [email protected], [phone]
Sarah Bensadoun, Montreal, [email protected], [phone]

BMO Boolathon and Kids Help Phone:
Toronto, [phone]
Deborah Jussome, Montreal, [email protected], [phone] ext 8217