Media Advisory/Photo Opportunity: CIBC Soccer Nation Tour brings 2014 FIFA World Cup™ fever to Toronto for semi-final and final matches

Mobile festival brings excitement of the beautiful game to Canadian communities

TORONTO, July 4, 2014 /CNW/ - CIBC (TSX:CM) (NYSE:CM) is bringing FIFA World Cup™ fever to 302 Queen St. West in downtown Toronto on Tuesday, July 8 and Wednesday, July 9 with its mobile soccer festival, CIBC Soccer Nation, for the highly anticipated semi-final matches.

The media and public are invited to come out to a free event to experience the energy of the match broadcast live on the big screen. Fans, participating in the CIBC Cheer Booth, will get a free Caxirola— the official noisemaker of the 2014 FIFA World Cup™. CIBC will also be giving away thunder sticks, tattoos and nine pure silver FIFA commemorative coins.

Event:			CIBC Soccer Nation
What:			The CIBC Soccer Nation Tour is a cross-country mobile soccer festival, featuring games broadcast outdoors live on the big screen along with fun activities for fans and families, including a Cheer Booth, footballing tips and demonstrations from 'Masters of Ball Control' freestyle soccer players and much more.
When:			3 p.m. to 7 p.m. on Tuesday, July 8, 2014 Semi-Final Match - begins at 4 p.m.
			3 p.m. to 7 p.m. on Wednesday, July 9, 2014 Semi-Final Match - begins at 4 p.m.
Where:			302 Queen St. West (Queen and Soho Streets)
Who:			Special appearance by soccer star Kara Lang, a CIBC Team Next mentor and Canada's first Official Ambassador for the FIFA U-20 Women's World Cup Canada 2014 and FIFA Women's World Cup Canada 2015™

CIBC Soccer Nation Tour resumes in Toronto on Saturday, July 12 and Sunday, July 13 for the final match-ups, starting at 11 a.m. at John St. and Front St. West.

Fans are encouraged to show love for their team via #CIBCSoccerNation and track live Fan Standings to see which country Canadians are cheering for.

About CIBC
CIBC is a leading Canadian-based global financial institution with nearly 11 million personal banking and business clients. Through our three major business units - Retail and Business Banking, Wealth Management and Wholesale Banking - CIBC offers a full range of products and services through its comprehensive electronic banking network, branches and offices across Canada with offices in the United States and around the world. You can find other news releases and information about CIBC in our Media Centre on our corporate website at www.cibc.com.

About CIBC's FIFA Sponsorship
CIBC is proud to be a broadcast partner and the Official Canadian Bank in Association with VISA of the 2014 FIFA World Cup Brazil™. CIBC is committed to enriching Canadian communities through the power of sport. We support causes that matter to our clients, our employees and our communities and aim to make a difference in communities through corporate donations, sponsorships and the volunteer spirit of employees. 

SOURCE: Canadian Imperial Bank of Commerce

Caroline Van Hasselt, Director, External Communications, 416-784-6699 or  [email protected]