In Partnership with McLaren Mercedes F1 Team Driver Kevin Magnussen and SAQ
MONTREAL, May 29, 2014 /CNW/ - Johnnie Walker invites Canadians to participate in the Montreal launch of Join the Pact - a global movement with the aim to gather over 1 million more commitments to never drink and drive. With the Canadian Grand Prix weekend approaching, Johnnie Walker has partnered with McLaren Mercedes F1 driver and Johnnie Walker Global Responsible Drinking Ambassador, Kevin Magnussen to kick off the campaign to the Quebec market. The brand is offering $20 taxi vouchers towards a free ride home (in limited quantity) for anyone who commits to Join the Pact in downtown Montreal. Their goal is to release over 1 million kilometres of free rides home across the globe to help get the world home safely. The SAQ is adding their support to this important cause against drinking and driving.
WHEN: Thursday June 5, 2014 | 6PM
WHAT: Meet and greet with McLaren Mercedes F1 team member and Johnnie Walker Global Responsible Drinking Ambassador, Kevin Magnussen, as he officially launches the Join the Pact campaign in Quebec with SAQ and Diageo representatives and provides details of the free ride program available for Montreal.
WHO: Kevin Magnussen, McLaren Mercedes F1 Team Driver; Jakob Ripshtein, President, Diageo Canada; Sylvain Marcil, Director, Eastern Canada, Diageo Canada; representative, SAQ
WHERE: Hôtel Place d'Armes, 55 Rue Saint-Jacques West, Montréal, QC H2Y 3X2
Interview Opportunities: Interviews with Kevin Magnussen, Jakob Ripshtein, Sylvain Marcil and SAQ representatives are available upon request.
Photo Opportunities: Kevin Magnussen, Diageo and SAQ signing their names to Join the Pact and announcing the campaign and free ride home benefits for Montreal.
Additional photography and footage is available upon request.
@JohnnieWalkerCA #ImNOTdriving www.jointhepact.ca
ENJOY RESPONSIBLY.
For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.
Join the Pact
JOHNNIE WALKER has placed responsible drinking at the heart of its nine-year Join the Pact campaign. Through its pioneering partnership, with Mika Häkkinen as the Global Responsible Drinking Ambassador alongside Kevin Magnussen and Jenson Button, JOHNNIE WALKER tackles the issue of responsible drinking directly through the Join the Pact campaign.
Join the Pact asks consumers everywhere to make a commitment to never drink and drive through signing a pact. Since 2006 Mika has led this call-to-action initiative, which has been activated worldwide, collecting over one million signatures. Mika has visited over 30 countries on four continents, spoken to countless media, government officials, stakeholders and consumers delivering important messages through unique JOHNNIE WALKER experiences.
At the 2013 FORMULA 1 SINGTEL SINGAPORE GRAND PRIX, JOHNNIE WALKER revealed the next stage for Join the Pact, an ambition to gather a further one million global commitments to never drink and drive via the hashtag #ImNOTdriving. To honour the one million commitments secured, JOHNNIE WALKER will give away one million kilometres of safe rides home across the globe.
About Diageo
Diageo is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine. These brands include Johnnie Walker, Crown Royal, JεB, Windsor, Buchanan's and Bushmills, Smirnoff, Cîroc, Baileys, Captain Morgan, Tanqueray and Guinness.
Diageo is a global company, with its products sold in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at www.diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.
Celebrating life, every day, everywhere.
SOURCE: Diageo Canada
For additional information, to RSVP or to schedule an interview, please contact: Rachel Walters - A&C, [email protected], 416.966.3421 X 207
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