Media Alert - Launch of the Canadian Cancer Society's Thingamaboob Campaign Women in Quebec are invited to get a mammogram every two years

MONTREAL, Nov. 27, 2015 /CNW Telbec/ -

• The sale of Thingamaboob keychains has helped to raise awareness on the importance of breast cancer screening among women in Quebec every year for the past five years.
• To date, mammograms are the most reliable way to detect cancer in its early stages.  
• When breast cancer is diagnosed and treated at the very beginning, more treatment options are available, the disease is less aggressive and greater are the chances of recovery.   

WHAT:	Launch of the Canadian Cancer Society's Thingamaboob awareness campaign, an initative that promotes regular mammograms and encourages women to take part in the Quebec Breast Cancer Screening Program (PQDCS)
WHEN:	Saturday, November 28^th, 2015 From 10:30 to 11:30 am Breast cancer survivors, doctors and Thingamaboob Ambassadors will be available for interviews. A public launch will take place at noon.
WHERE:	Galeries d'Anjou  7999 des Galeries d'Anjou Blvd. (near The Bay entrance)
WHO:	Will be onsite: Lise Dion, Canadian Cancer Society's Thingamaboob campaign spokesperson
	Dr Johanne Blais and Dr Christiane Laberge, GPs specialized in women's health
	A woman enrolled in the PQDCS who was diagnosed with breast cancer during a screening mammogram
	An Ambassador of the Thingamaboob Campaign in charge of reaching women in specific culturalcommunities that have a low enrolment rate in the PQDCS
	Dominique Claveau, Program Manager, Cancer Prevention, Canadian Cancer Society – Quebec Division

SOURCE Canadian Cancer Society, Quebec Division

André Beaulieu, Spokesperson and Senior Advisor, Communication, Canadian Cancer Society - Quebec Division, [email protected], 514 393-3444