*MEDIA ALERT** - Lisa Landry of Sault Ste. Marie, Ontario is The Protector of
the Caramilk* Secret!

Caramilk* golden key-finder unlocks the Caramilk* Vault

TORONTO, Sept. 23 /CNW/ - For more than 40 years, Caramilk* has vigorously guarded the mystery of how they get the soft, flowing caramel into the Caramilk* bar… until now. At a dramatic ceremony held in Toronto at Cadbury's Gladstone chocolate factory, Lisa Landry from Sault Ste. Marie, Ontario inserted her golden key into the Caramilk* Vault. When the vault clicked open, an explosion of confetti confirmed that Lisa Landry was the first-ever Protector of The Caramilk* Secret!

Lisa Landry now has the responsibility to protect the Caramilk* Secret for six months and ensure that Canada's beloved secret remains a secret. If she safely returns the secret in six months, unopened and untouched, she will win up to $250,000.

The Search for the Protector of the Caramilk* Secret… Now Over!
This summer, Caramilk* asked consumers if they'd be willing to keep a secret — the Caramilk* Secret — for a quarter of a million dollars. Caramilk* randomly hid ten golden keys in Caramilk* bars that were distributed across the country. Only one golden key would unlock the Caramilk* Vault and one Canadian would be named The Protector of the Caramilk* Secret.

The Protector of the Caramilk* Secret, receives $125,000 immediately and another $125,000 will be awarded when the Caramilk* Secret is safely returned in six months.

Lisa Landry's Caramilk* bar was purchased at a Metro.

Throughout the search for the Protector of the Caramilk* Secret, eight keys were found across the country and two keys were awarded through a random online draw on www.facebook.com/caramilk. 

Lucky key-finders include: Patrick Yeager from St. Brieux, Saskatchewan; Justin Nelson from Edmonton, Alberta; Anne MacEwen from Morell, PEI; Alan Coulter from Pickering, Ontario; Jennifer Korchak from Sylvan Lake, Alberta; Lisa Landry from Sault Ste. Marie, Ontario; Thomas O'Brien from Marmora, Ontario, Steve Godbout from Saint-Lambert-De Lauzon, Quebec, Jacqueline Hardy from Yellowknife, NT and Aaron Drabitt from Sooke, BC.

Follow Caramilk* and the beloved secret at www.caramilk.ca, on facebook.com/caramilk and on Twitter at @caramilksecret. 

About Kraft Foods
Kraft Foods is building a global snacks powerhouse and an unrivaled portfolio of brands people love. With annual revenues of approximately $48 billion, the company is the world's second largest food company, making delicious products for billions of consumers in approximately 170 countries. The portfolio includes 11 iconic brands with revenues exceeding $1 billion - Oreo, Nabisco and LU biscuits; Milka and Cadbury chocolates; Trident gum; Jacobs and Maxwell House coffees; Philadelphia cream cheeses; Kraft cheeses, dinners and dressings; and Oscar Mayer meats. Approximately 70 brands generate annual revenues of more than $100 million. Kraft Foods (www.kraftfoodscompany.com; NYSE: KFT) is a member of the Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones Sustainability Index and Ethibel Sustainability Index.  In Canada, company brands include Kraft Dinner macaroni and cheese, Christie cookies and crackers, Kool-Aid and Del Monte beverages, Caramilk chocolate, Maynards candy, and Stride and Dentyne gum.

Images regarding this announcement are available via FTP:
ftp://174.137.218.1
Username: media99
Password: journalism
Folder: Caramilk

* Trademark of or used under license by Cadbury Adams Canada Inc.

For further information:

Sara Beckford or David Weinstein
Strategic Objectives
Tel: [phone]; Fax: [phone]
Email: [email protected] or [email protected]  

Michelle Lefler
Cadbury
Tel: [phone]
Email: [email protected]