Media Alert - On December 5, BCAA will create gravity-defying 'Guardian Angel' magic illusion to talk about importance of winter driving preparedness
BURNABY, BC, Dec. 4, 2012 /CNW/ - During midday hours on December 5 , Vancouverites will be doing a double-take as they experience one of BCAA's 'guardian angels' like they've never seen before—floating 16 feet high in the air over Robson Street in front of the Vancouver Art Gallery in BCAA-made 'snow'. This magic stunt has never been seen before in Vancouver.
| Who: | Media, along with residents and workers located in or near Vancouver's downtown area are invited to experience and take photos of BCAA's 'Guardian Angel' floating over 16 feet in the air—wings and all. "How did they do that?" will be the reaction amongst those who see the illusion. |
| What: | With the Vancouver Art Gallery as the backdrop and 'snow' swirling about, a BCAA 'Guardian 'Angel' outfitted with giant white wings and wearing the organization's well-recognized roadside assistance uniform will be 'hovering' above Robson Street spreading holiday cheer to unsuspecting pedestrians and posing for photos. |
| BCAA has also produced a unique documentary-style video that is available to the media. Cameras followed a real BCAA Roadside Assistance Technician (wearing giant angel wings) as he attended real member calls. The 100% real reactions from people are priceless. Watch the video bcaa.com/guardianangel. | |
| When: | Wednesday, December 5, from 11:00 a.m. to 2:00 p.m. |
| Where: | In front of the Vancouver Art Gallery on Robson Street in Downtown Vancouver (between Hornby Street and Howe Street). |
| Why: | Colder temperatures, rain and snow can make driving in winter weather challenging and sometimes dangerous. The British Columbia Automobile Association (BCAA) is promoting its roadside assistance service and other Membership benefits while taking unique measures to encourage motorists to prepare ahead of time for winter driving conditions. BCAA is also providing winter driving preparedness tips on its website at bcaa.com/guardianangel. |
| Additional info: | Please contact Niela Melanio, BCAA Media Relations if you'd like to schedule an on-site interview with Ken Cousin, Associate Vice President of BCAA Road Assist about winter driving, emergency items to carry, and what BCAA roadside assistance technicians see first-hand during winter months. |
| Niela Melanio | |
| BCAA Public Affairs and Media Specialist | |
| Office: 604-268-5342 | |
| Mobile: 778-228-8859 | |
| Email: [email protected] |
About BCAA
BCAA is the largest organization of its kind in B.C., with over 100 years experience and gross annual sales of nearly $400 million from its membership, insurance and travel businesses. A BCAA Membership can be found in the wallets of over 800,000 British Columbians and in one-in-four B.C. households. For the third year in 2012, BCAA received the highest score in Western Canada for home insurance customer satisfaction in a J.D. Power and Associates study. To learn more about BCAA's products, services and member advocacy, visit www.bcaa.com. For more information on the BCAA Traffic Safety Foundation visit www.tsf-bcaa.com.
SOURCE: British Columbia Automobile Association
Editor's notes
For further information, or to request an interview, please contact:
Niela Melanio
BCAA Public Affairs and Media Specialist
Office: 604-268-5342
Mobile: 778-228-8859
Email: [email protected]
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