Media Alert - PEDIGREE ADOPTION DRIVE® campaign to help shelter dogs find loving homes
Shawn Desman and The Humane Society of Durham Region to bring shelter dog awareness to Yonge-Dundas Square
TORONTO, Sept. 19, 2012 /CNW/ - The makers of PEDIGREE® are kicking off their fifth annual PEDIGREE ADOPTION DRIVE® campaign with a dog adoption awareness event in downtown Toronto to show Canadians that shelter dogs are good dogs and help raise awareness for the importance of adopting shelter dogs.
The PEDIGREE ADOPTION DRIVE® campaign launch event will be hosted by platinum selling, Juno Award-winning, Canadian pop icon and producer Shawn Desman along with representatives from The Humane Society of Durham Region on September 19, 2012 at Yonge-Dundas Square. Guests will be able to interact with local shelters dogs looking for their forever families as well as have the opportunity to receive FREE* dog items.
In addition to raising awareness for dog adoption, the makers of PEDIGREE® will also donate a portion of the proceeds from the sale of each bag of specially marked PEDIGREE® dry food for dogs, up to $150,000 CDN in 2012, to 30 partner animal shelters across Canada.
| What: | The 5th Annual PEDIGREE ADOPTION DRIVE® Campaign with Shawn Desman and The Humane Society of Durham Region |
| When: | Public Event: September 19, 2012; 9 a.m.-5 p.m. Shawn Desman On-Site: 11:00 a.m.-2:00 p.m. |
| Where: | Yonge-Dundas Square 10 Dundas Street East, Toronto, ON M5B 2G9 |
| Why: | To hear from Shawn Desman and The Humane Society of Durham Region about how you can help shelter dogs |
| Who: | Public event. Free |
Example Photo Opps:
- Shawn Desman and attendees interacting with shelter dogs
- Shelter reps educating attendees on dog adoption
- Attendees playing games to win* dog items
To learn more about the 2012 PEDIGREE ADOPTION DRIVE® campaign including how to help shelter dogs, please visit www.mypedigree.ca/adoption. You can also join the conversation at www.facebook.com/pedigreecanada.
About the PEDIGREE ADOPTION DRIVE® Campaign
The makers of PEDIGREE® have launched the fifth annual PEDIGREE ADOPTION DRIVE® campaign to show that shelter dogs are good dogs, and enable and empower Canadians to help them by adopting, volunteering and donating. Since its inception in 2008 the PEDIGREE ADOPTION DRIVE® campaign has raised $875,000 CDN, and with the commitment to donate an additional maximum of $150,000 in 2012, the PEDIGREE ADOPTION DRIVE® campaign will have raised $1,025,000 CDN to help shelter dogs, in the care of shelters, find loving homes. The 30 PEDIGREE® partner shelters may use the donation for the items they require most in their own shelter, including medical needs, food, blankets, toys and operating expenses.
About the PEDIGREE® brand
PEDIGREE® is the number one brand of dog food in the world offering a wide variety of products for different dog life stages. As an innovative market leader, the makers of PEDIGREE® are at the forefront of dog nutrition and understand dog owner needs by providing a range of innovative food products and resources. PEDIGREE® products are available at grocery, pet specialty and mass merchandise outlets.
For more information on the PEDIGREE® brand, please visit www.mypedigree.ca.
® Registered Trademarks. © Mars Canada Inc., 2012. All rights reserved.
*NO PURCHASE NECESSARY. One Thousand One hundred Instant win prizes available to be won at Game start. Number of Instant Win prizes will decrease as won and claimed. Game will operate between 9am and 5pm on September 19th 2012 or while prizes last whichever is earlier at the PEDIGREE ADOPTION DRIVE® Event held at Yonge-Dundas Square, 1 Dundas Street East, Toronto, Ontario, M5B 2R8. Limit of one (1) Game play per person. Open only to individual legal residents of Canada 13 years or older.
SOURCE: PEDIGREE ADOPTION DRIVE
including interviews with Shawn Desman, PEDIGREE® and shelter representatives, please contact:
Claire Petch
Fleishman-Hillard Canada
O: 416-645-3659
C: 416-357-8540
E: [email protected]
Sara Beckford
Fleishman-Hillard Canada
O: 416-645-8184
C: 416-357-8540
E: [email protected]
Ray McIlroy
Fleishman-Hillard Canada
O: 416-645-8172
C: 416-262-8303
[email protected]
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