MEDIA ALERT - Take the DO MORE PATH challenge

CGA Ontario game APP engages life passions and career aspirations

TORONTO, April 4, 2013 /CNW/ - Certified General Accountants of Ontario will launch an experiential marketing campaign today in Toronto's PATH , continuing through the month of April, engaging with consumers and commuters, inviting them to take part in a fun digital memory game. The game app was developed so contestants can play the timeless memory-match card game turning-over virtual cards to try and match as many images as they can in 30 seconds. The match card images are tied to career success, work life balance and life's passions (careers, education, family, golf, photography, film, reading, etc.) supporting CGA Ontario's DO MORE message. Each game will be projected onto large LCD screens.

Prizes are allotted to contestants who match all images in 30 seconds, but no one will walk away empty handed. One lucky winner from each location will receive a grand prize $2500 scholarship towards the CGA program.

Torontonians and media are invited to stop by and play.

Dates and locations for the PATH campaign (Toronto underground walkway in the financial district):

• April 4-5 - Exchange Tower (8 a.m. - 3 p.m.)
• April 8-12 - Royal Bank Plaza (8 a.m. - 3 p.m.)
• April 15,17,19,22 - First Canadian Place (8 a.m. - 3 p.m.)
• April 23, 25 - Brookfield Place (8 a.m. - 3 p.m.)

The campaign emphasises the fact that you don't have to put your life on hold while you earn your CGA designation which will enable you to do more in your career. CGAs' breadth and depth of skills  enables them to work in every sector of today's economy.

About Certified General Accountants of Ontario

CGA Ontario is a self-governing body that grants the exclusive rights to the CGA designation, and controls the professional standards, conduct and discipline of its members and students in the province of Ontario. Certified general accountants (CGAs) are committed to meeting the needs of businesses and organizations with strategic insight, leadership and demonstrated abilities. In Ontario, there are more than 22,000 CGAs and approximately 8,000 students working towards their designation. www.cga-domore.org

SOURCE: Certified General Accountants of Ontario

Amy Mulhern, Manager, Public Relations, CGA Ontario
Telephone: [phone] ext. 8311 / Mobile: [phone]
Email: [email protected]