Media Alert - Wendy's® (Finally!) Brings Highly Anticipated Pretzel Bacon Cheeseburger to Canada

Cheeseburger was best performing promotional hamburger in test markets

TORONTO, June 26, 2013 /CNW/ -

WHEN:
The Pretzel Bacon Cheeseburger is coming to Wendy's restaurants over the next two weeks - by July 8. It will be offered all summer long.

WHERE: 
Available nationwide in all Canadian Wendy's restaurants

WHAT:            
Wendy's is once again bringing bold innovation to the quick service restaurant (QSR) category with one of the most unique and anticipated offerings of the year - the Pretzel Bacon Cheeseburger. This pub-style cheeseburger gained critical acclaim in test markets earlier this year, outperforming any other promotional hamburger in recent Wendy's history.

"Wendy's knows food trends. We tapped into consumers' love of pretzels, and transformed the iconic snack into an artisan-crafted cheeseburger," said Lisa Deletroz, Marketing Director at Wendy's Canada. "We constantly search for foods that customers crave, and we've created the ultimate combination of flavours - Pretzels, Bacon and Cheeseburgers - to deliver new standards of quality and taste."

The premium, artisan-crafted cheeseburger features:

• An artisan-baked, authentic pretzel bun: Wendy's pretzel buns are made using the same authentic process of traditional soft pretzels, giving them a rich interior flavor and a chewy, rich crust that enhances the entire Pretzel Bacon Cheeseburger. Each pretzel bun is also hand cut, giving each one its own special appearance.
• Special attention to flavour layering: The pretzel bacon cheeseburger combines a fresh spring mix made with nine different greens, hand-sliced red onion and tomatoes with 100 per cent fresh, never frozen* hot and juicy beef and a warm cheddar cheese sauce. The natural cheddar cheese, Sweet & Smoky Honey Mustard, and thick, center-cut Applewood Smoked bacon round out this flavour-filled cheeseburger — all carefully enveloped in the signature toasted pretzel bun.
• Fast Casual Quality at a QSR price: Only Wendy's can create a pub-style Pretzel Bacon Cheeseburger at a QSR price. The recommended price is $5.59 (prices may vary).

ABOUT THE WENDY'S COMPANY:
Wendy's is one of the world's most successful restaurant companies with more than 6,600 restaurants worldwide.  More information about The Wendy's Company is available at www.wendys.ca.

**Photography and video footage available upon request.**

* Fresh beef available in the contiguous United States and Canada.

SOURCE: Wendy's Restaurants of Canada

MEDIA CONTACT:
Lisa Deletroz, 905-337-4618, [email protected]
Deborah Boyce, 416-355-7425, [email protected]