Media Alert / Photo Opportunity - Canadian Tire Launches State-of-the-Art Digital Content Warehouse and 'App Factory'

WINNIPEG, April 14, 2014 /CNW/ - Canadian Tire Corporation, Limited (TSX:CTC) (TSX:CTC.a) will hold a one-hour media tour at the new Canadian Tire Cloud Computing Centre in Winnipeg, Manitoba. One of the most advanced centres of its kind in North America, the tour will showcase the 28,000 square foot site, which houses a digital content warehouse, application lab, testing lab and high performance data centre. It will serve as the core digital hub for the Canadian Tire Family of Companies.

The new centre will provide the Company – which includes Canadian Tire, FGL Sports (Sport Chek, Hockey Experts, Sports Experts, National Sports, Intersport, Pro Hockey Life and Atmosphere), Mark's, Partsource, Gas+ and Financial Services – with 20-times more computing power and 10-times more network bandwidth than its existing technology infrastructure. The Canadian Tire Cloud Computing Centre will add 50 new Winnipeg-based employees to the Canadian Tire team in its first year and will be used to host the Company's new 'App Factory,' where advanced digital solutions will be developed.

WHAT:	Canadian Tire Cloud Computing Centre Media Tour from 10:00am – 11:00am CDT
	Photo and interviews opportunities will be available from 11:15am – 12:00pm CDT with representatives from Canadian Tire Corporation and the Premier of Manitoba
WHO:	Eugene Roman, Senior Vice-President, Information Technology and Chief Technology Officer, Canadian Tire Corporation
	The Honourable Greg Selinger, Premier of Manitoba
WHEN:	Tuesday April 22, 2014
	10:00am – 12:00pm CDT
	Media registration begins at 9:45am CDT
WHERE:	Air Canada Centre
	355 Portage Ave, 9^th floor
	Winnipeg, MB
	R3B 2C3

ABOUT CANADIAN TIRE CORPORATION
Canadian Tire Corporation, Limited, (TSX:CTC.A) (TSX:CTC) or "CTC," is a family of businesses that includes a retail segment, a financial services division, CT REIT and Canadian Tire Jumpstart, a nationally registered charity dedicated to removing financial barriers so kids across Canada can participate in sports and physical activities.  Our retail business is led by Canadian Tire, which was founded in 1922 and provides Canadians with products for life in Canada across its Living, Playing, Fixing, Automotive and Seasonal categories. PartSource and Gas+ are key parts of the Canadian Tire network. The retail segment also includes Mark's, a leading source for casual and industrial wear, and FGL Sports (Sport Chek, Hockey Experts, Sports Experts, National Sports, Intersport, Pro Hockey Life and Atmosphere), which offers the best active wear brands. The nearly 1,700 retail and gasoline outlets are supported and strengthened by our Financial Services division and the approximately 85,000 people employed across the Company. For more information, visit Corp.CanadianTire.ca. 

SOURCE: CANADIAN TIRE CORPORATION, LIMITED

For more information or to RSVP for the tour, please contact: Teresa Cugliari, [email protected], Tel: [phone], Cell: 647-281-7283