Media Alert / Photo Opportunity - Jonathan Toews to Celebrate Jumpstart Red Ball Campaign at Canadian Tire in Labrador City

TORONTO, July 24, 2014 /CNW/ - On Thursday, July 31, two-time Olympic Gold Medalist and Canadian hockey hero, Jonathan Toews, will visit Labrador City, NL and spend the day with the community. Jonathan will be in Labrador City to celebrate the success of the Jumpstart Red Ball campaign, an annual month long fundraising initiative that helps get kids across Canada off the sidelines and into the game.

The Labrador City Canadian Tire location was the winning store of the Jumpstart Red Ball campaign contest in which Canadian Tire stores across the country competed to collect the most Jumpstart $2 Red Ball donations per transaction during the month of May. Given the recent economic setbacks in the region, local Canadian Tire Dealer, Chris Kondracki, felt it was important to rally the community to bring Toews to their hometown. The Labrador City store came out on top selling more Red Balls than the number of residents living in Labrador City.

WHEN:	Thursday, July 31, 2014
WHO:	The following individuals will be available for interview:
	Jonathan Toews, two-time Olympic Gold Medalist and Captain of the Chicago Blackhawks Chris Kondracki (Dealer, Canadian Tire Labrador City) Robert Harris (Vice-President, Canadian Tire Jumpstart) Local government officials
WHAT:	Autograph signing at Canadian Tire Store
	11:30 a.m. – 1:00 p.m. ADT
	One-on-one interviews available before the interview signing from 11:00 a.m. to 11:15 a.m. ADT
	Labrador City Canadian Tire Store 500 Vanier Avenue Labrador City, NL A2V 2W7
	Official welcome ceremony, formal remarks and ball hockey tournament with community children at Labrador City Arena
	2:00 p.m. – 4:00 p.m. ADT
	Formal remarks from 2:00 p.m. – 2:30 p.m. ADT
	One-on-one interviews available after the tournament from 3:40 p.m. – 3:50 p.m. ADT
	Labrador City Arena 5 Bond St, Labrador City, NL A2V 2E9

Follow us on:
www.facebook.com/CTJumpstart  
www.twitter.com/#!/ctjumpstart (Using #JumpstartRedBall)
www.youtube.com/user/CTJumpstartCharities

SOURCE: CANADIAN TIRE CORPORATION, LIMITED

Or to schedule an interview or photo opportunity, please contact: Ryan Cowieson, Canadian Tire Corporation, [email protected], 416-480-3763; On-site contact: Candice Bruton, Canadian Tire Corporation, [email protected], 416-520-3184, 709-280-5376 (as of July 29)