**MEDIA ALERT / PHOTO OPPORUNITY*** Long Live Hockey at Canadian Tire

Canada's largest hockey retailer and NHL to unveil three hockey firsts

TORONTO, Aug. 17 /CNW/ - On Friday, August 20th, Canadian Tire with the National Hockey League will make a hat trick of hockey announcements.

As Canada's largest retailer of sporting equipment and a brand steeped in Canadian history, Canadian Tire is who Canadians trust for their first pair of skates, stick, helmet and pads.  As one of the top hockey retailers in the world, Canadian Tire has been the inspiration for millions of hockey firsts for players from coast to coast.  The announcements will mark three more 'firsts' that are sure to excite and inspire hockey-loving kids, parents, coaches and fans from across the country.

Photo and interview opportunities will be available with representatives from the National Hockey League and Canadian Tire.

What	Canadian Tire with the National Hockey League unveil a hat trick of Canadian hockey firsts
Where	Canadian Tire Store #70 1608 The Queensway Etobicoke, ON M8Z 1V4
When	Friday, August 20th
	Media registration	9:45am
	Remarks	10:00am
	Photo opp and interviews	10:30am
Who	Mike Arnett, President, Canadian Tire Retail Keith Wachtel - SVP of Integrated Sales and Marketing, National Hockey League

For further information:

To RSVP or for more information, contact: 

Liz Hamilton, Canadian Tire
416-544-6186, [email protected]

Kerry McGovern, National Hockey League
347-853-6009, [email protected]