Media Alert/Photo Opportunity - Onlia Promotes Safety at the Beach with Socially-Distanced Sand-Circles and Sculptures at Ashbridge's Bay Beach
TORONTO, July 29, 2020 /CNW/ -
WHAT: |
A mass display of sand-circles and sculptures will pepper the beach at Ashbridge's Bay in Toronto ahead of the August long weekend as a visual reminder for beach-goers to follow proper safety precautions and social distancing measures. Commissioned by Onlia, safety advocate and provider of digital home and auto insurance, the one-day installation underscores Onlia's focus on finding solutions to safety challenges experienced by Canadians. |
WHY: |
As Ontarians adjust to a new normal, Onlia is continuing to pursue its safety mission and is at the forefront of providing safety tools and solutions for its community. |
With six swimming beaches in a city that is home to nearly three million people, Toronto beaches have experienced tremendous overcrowding in recent weeks, posing increased concerns during COVID-19. A compelling visual guide, Onlia's beach safety concept can also be adapted and implemented at public beaches across Ontario to emphasize the importance of maintaining physical distance while enjoying summer activities. |
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Inspired by physical-distancing circles painted on grass in key Toronto parks, this installation will consist of 12 sand-circles and three sculptures measuring from three feet x four feet to three feet x eight feet and will be spaced six feet apart. The sand-circles and sculptures will be created by leading designers Rudin Causi and Jay Melnychuk and a team of talented artists working throughout the day to complete the build. |
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WHO: |
Alex Kelly |
Onlia Safety Ambassador |
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*With over a decade in injury prevention and transportation safety, Kelly is an expert on staying safe on the roads and in communities. |
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Jay Melnychuk |
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Sand-sculpture artist |
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*Melnychuk is a leading art director and production designer responsible for a host of highly-creative installations and activations. |
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WHERE: |
Ashbridge's Bay |
1561 Lake Shore Boulevard East |
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Toronto, ON |
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Site location/media check-in: far right side of the beach facing waterfront. |
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WHEN: |
Wednesday, July 29, 2020 |
8:00 am – 5:30 pm EDT: Build of sand-circles and sculptures |
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5:30 pm EDT: Reveal of sand-circles and sculptures |
SOURCE Onlia Holding Inc.
Media requiring further information, imagery or to arrange an interview, please contact: Victoria Lord | Martine Levy, Edery & Lord Communications, Email: [email protected] | [email protected], On-site: 647.519.8577 | 416.882.9556
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