MEDIA ALERT - Photo/Video Opportunity - Shoppers Drug Mart Unveils Beauty Ice Palace

News provided by

Shoppers Drug Mart Corporation

Feb 13, 2019, 14:00 ET

TORONTO, Feb. 13, 2019 /CNW/ -

What: 
Shoppers Drug Mart invites media to attend the official unveiling of its first-ever Beauty Ice Palace — a dramatic pop-up ice castle where consumers can "step out of the cold and into some bold beauty looks" this Thursday and Friday.

When: 

  • Media and the public are welcome:
    • Thursday, February 14, from 12:00PM – 8:00PM
    • Friday, February 15, from 10:00AM – 8:00PM  

Where: 
Yonge–Dundas Square, Toronto
(1 Dundas St E, Toronto, M5B 2R8)

Photo/Video/Interview Opportunities:

  • See two of 2019's hottest beauty trends (Bright Hues and Bold Lips) come to life in one of the country's coolest (and coldest) temporary pop-up venues
  • Media can sip warm beverages and take part in a makeover at one of the most unique beauty stations to be constructed in Canada
  • Photo opportunities include an ice castle, 6' lipstick and makeup brush ice sculptures, bright and bold makeup applications, and more
  • Interview opportunities with a Shoppers Drug Mart spokesperson about the season's hottest beauty looks and trends

SOURCE Shoppers Drug Mart Corporation

Laura Cochrane, LexPR Canada, (M) 416-702-9140, [email protected]

Related Links

http://www.shoppersdrugmart.ca

Organization Profile

Shoppers Drug Mart Corporation

Shoppers Drug Mart Corporation is one of the most recognized and trusted names in Canadian retailing. The Company is the licensor of full-service retail drug stores operating under the name Shoppers Drug Mart (Pharmaprix in Québec). With more than 1,300 Shoppers Drug Mart...