Media Alert: Photo/Video Opportunity - Simons Unveils Major Art Installation by Canadian Artist and Architect Philip Beesley

QUEBEC CITY, Feb. 19, 2013 /CNW/ - Simons, the renowned family-owned fashion retailer from Quebec City, will unveil a permanent in-store art installation called Simons Aurora designed by Canadian artist and architect Philip Beesley. Simons Aurora is a canopy of crystalline columns that uses sensory mechanisms to respond to human movement, creating a gently swelling and rippling ocean of light.

Who:	Peter Simons, CEO, Simons Philip Beesley, Canadian artist and architect
When:	Wednesday, February 20, 2013 2:00 - 5:00 pm - Interviews available upon request 7:00 - 9:00 pm - Cocktail reception co-hosted with the Art Gallery of Alberta 7:45 - 7:50 pm - Remarks by Peter Simons and Philip Beesley
Where:	Simons West Edmonton Mall 1755, 8882 170 Street NW

Simons Aurora by the numbers:

• 1^st permanent installation in Canada for Philip Beesley
• 68' long by 26' wide
• Dozens of sculptural glass vessels and horizontal layers of translucent lacy clouds
• Over 100 chains of light, 36 of which are responsive to human movement
• 500 unique digital patterns that guide the installation's lighting system
• 2,500 LED lights
• 400,000 custom-fabricated parts
• 17 installation days in Edmonton, preceded by 12 months of development
• 20 local Edmonton volunteers assisted a 9-person installation team
• 120 additional people worked on portions of Simons Aurora at 'assembly parties' prior to installation

VIDEO AVAILABLE:
A time-lapse video of Simons Aurora being installed is available upon request.

 

 

SOURCE: SIMONS

Carla MacNeil, Jane Gill & Associates
[email protected]
416.518.1780 cell