Media Alert/Photo Opportunity - Canadian Tire and Elite Winter Athletes to celebrate sport in the North

ACTIVE AT SCHOOL to visit Iqaluit to encourage daily physical activity among local kids

Canadian Tire partners with Project North to donate 100 bags of hockey equipment to help get kids from Canada's north on the ice

TORONTO, Aug. 20, 2014 /CNW/ - On Monday, August 25, Canadian Olympic gold medalists Hayley Wickenheiser, Kaillie Humphries and Charles Hamelin, as well as accomplished competitor in Arctic Sports and Arctic Winter Games medalist, Johnny Issaluk, will join Canadian Tire, ACTIVE AT SCHOOL and Project North as they head to Iqaluit to provide local youth with sporting equipment and an afternoon of play.

Through ACTIVE AT SCHOOL, Canadian Tire will also announce an investment in Nunavut to celebrate sport and encourage continued quality physical activity, every day among kids in the territory.

Two events will be held during the afternoon to get local kids active. Please find details on both events below:

ACTIVE AT SCHOOL Visit from Elite Winter Athletes

WHAT:	Canadian elite winter athletes, local government representatives, Canadian Tire President, Michael Medline and TSN sportscaster Gord Miller will announce Nunavut investment and host an afternoon event for local youth who will meet the athletes, participate in physical activity stations and each receive sporting equipment courtesy of Canadian Tire.
	B-roll will be available for those unable to attend the event.
WHEN:	Monday, August 25, 2014: 1:00 – 2:30 p.m.
	1:00 p.m.       Media registration
	1:15 p.m.       Formal remarks
	1:30 p.m.       Physical activity stations for kids with athletes
	2:00 p.m.       Photo and interview opportunities
WHERE:	Nakasuk Elementary School
	Main Gymnasium
	Iqaluit, NU X0A 0H0
WHO:	Hayley Wickenheiser, four-time Olympic gold medalist in women's hockey
	Kaillie Humphries, two-time Olympic gold medalist in women's bobsleigh
	Charles Hamelin, three-time Olympic gold medalist in short-track speed skating
	Johnny Issaluk, accomplished competitor in Arctic Sports and Arctic Winter Games medalist
	Michael Medline, President, Canadian Tire Corporation
	Gord Miller, Canadian sportscaster, TSN

Project North and Canadian Tire Equipment Donation

WHAT:	Elite Canadian winter athletes will join Canadian Tire and Project North to give Iqaluit youth a day of play with donation of 100 bags of hockey equipment and organized physical activities.
	B-roll will be available for those unable to attend the event.
WHEN:	Monday, August 25, 2014: 4:00 – 6:00 p.m.
	4:00 p.m.         Media registration
	4:30 p.m.         Formal remarks
	4:40 p.m.         Photo opportunities
	5:00 p.m.         Equipment donation, athlete meet and greet, physical activities for local youth, community barbeque, interview opportunities
WHERE:	Nakasuk Elementary School
	Main Gymnasium
	Iqaluit, NU X0A 0H0
WHO:	Hayley Wickenheiser, four-time Olympic gold medalist in women's hockey
	Kaillie Humphries, two-time Olympic gold medalist in women's bobsleigh
	Charles Hamelin, three-time Olympic gold medalist in speed skating
	Johnny Issaluk, accomplished competitor in Arctic Sports and Arctic Winter Games medalist
	Michelle Valberg, President and Co-founder, Project North
	Leslie Coates, Vice President, Project North
	Jeff Turner, Vice President, Project North
	Michael Medline, President, Canadian Tire Corporation
	Gord Miller, Canadian sportscaster, TSN

SOURCE: CANADIAN TIRE CORPORATION, LIMITED

For more information, to schedule an interview or to receive B-roll footage from the day, please contact: Candice Bruton, Tel: [phone], Email: [email protected]; On-site contact: Sharon Lassman, Tel: [phone], Email: [email protected]; #ProjectNorth, @ActiveAtSchool