MEDIA ALERT/PHOTO OPPORTUNITY - Life-Size Inception Puzzle Will 'A-maze'
Torontonians

TORONTO, Dec. 6 /CNW/ -

Who: Warner Home Entertainment (WHE) creates a massive life-size maze in downtown Toronto to mark the release of Inception on Blu-ray™ Combo Pack on Tuesday, December 7, 2010.

What: The maze (1,600 sq. ft., 8' high) will challenge media and participants to successfully navigate its complicated series of inner corridors in less than two minutes.  Successful participants will be rewarded with WHE prizing.

Photo/Video Opp: The highly visual maze will boast a spectacular 16' spinning top at its center point.  With two separate entry points, the maze will encourage friendly competition. 

Teams of "Inceptors" will also conduct a provocative survey, asking participants to share their opinions about implanting ideas in people's minds.

Fun opportunities for B-roll, live reports, weather reports, etc.

Interviews are available upon request.

When:  Tuesday, December 7, 2010, from 7AM to 8PM.

Where: Yonge Dundas Square, Toronto

For further information:

Carley Tietolman
LexPR Canada
416-710-0300 (c)
[email protected]