Media Alert/Photo Opportunity - The Canadian Cancer Society Rallies Canadians
to Take Their Best Shot at Cancer

TORONTO , Sept. 23 /CNW/ - Every three minutes, yet another Canadian is faced with fighting cancer. If there was ever a time when Torontonians could let cancer have it, this would be it. For all the pain that cancer brings to families every day, the Canadian Cancer Society is giving Torontonians a chance to demonstrate that they're fighting back; exerting their aggression towards cancer via an unconventional public rally that's launching a new "Join the Fight!" movement. The rally will take place at RioCan Yonge Eglinton Centre on Tuesday September 29 from 8:00 a.m. to 6:00 p.m.

THE PHOTO: A giant wall at Yonge and Eglinton, featuring the word "cancer" across it, will be the target of some of the city's top community leaders, celebrities, cancer researchers and cancer survivors. Leading the charge in the morning, they will encourage Torontonians to come throughout the day to throw paint balloons as hard as they can onto the wall - to publicly show they've joined the fight and to help symbolically eradicate "cancer."

The participants all have a message: we will not back down until we make cancer history. The new "Join the Fight!" movement transforms the sadness and anger that cancer causes into a new and impassioned resolve to fight back against cancer. The movement is an unstoppable collective force of people who are pledging to fight back with their time by volunteering; with their voice by spreading the word; and with important donations to help fund research and support services. Canadians can get involved in the movement by visiting www.fightback.ca.

    
    Who:   Canadian Cancer Society, community leaders and celebrities taking
           their shot at cancer via the giant "cancer" wall
           -  The Honourable Susan E. Whelan, Chief Executive Officer,
              Canadian Cancer Society, Ontario Division
           -  Joe Pantalone, Deputy Mayor and Councillor, City of Toronto
           -  Daryl Fuglerud, Deputy Fire Chief, Toronto Fire Department
           -  Kristin Booth, actor, Defendor
           -  Colin McAllister & Justin Ryan, hosts,
              Colin & Justin's Home Heist
           -  Jajube Mandiela, actor, Degrassi: TNG
           -  Sarain Boylan, actor, Rent-A-Goalie
           -  Miles Faber & Vincent Noiseux, Season 1 finalists,
              So You Think You Can Dance Canada

           ...and more!

    When:  Tuesday September 29, 2009
           8:00 to 8:30 a.m. - media photo-opportunity
           8:30 a.m. to 6:00 p.m. - public rally

    What:  Join the Fight! launch

    Where: RioCan Yonge Eglinton Centre, 20 Eglinton Avenue West, Toronto
    

About the Canadian Cancer Society

The Canadian Cancer Society is a national community-based organization of volunteers whose mission is the eradication of cancer and the enhancement of the quality of life of people living with cancer. For more information on cancer, visit www.cancer.ca or call the toll-free, bilingual Cancer Information Service at 1-888-939-3333.

For further information: Media requiring further information and/or interviews, please contact: Jenn Perras, James Loftus, DDB Public Relations, [phone], [phone], [email protected], [email protected]