Media Briefing Advisory - Release of the 2014 Report Card on Physical Activity for Children and Youth

Global comparisons on physical activity will reveal whether Canada is in the running

TORONTO, May 14, 2014 /CNW/ - Active Healthy Kids Canada will release the results of its much-anticipated Report Card on Physical Activity for Children and Youth—this year marks its 10^th anniversary.  For the first time, the Report Card goes global to look at how Canadian child and youth physical activity stacks up against 14 other countries, and what it means for Canada.

As Canada's Report Card has inspired a growing global interest over the years, Active Healthy Kids Canada led the charge to bring research teams from 15 countries across five continents together to compare grades and seek solutions to combat the childhood physical inactivity crisis.

We hope you will join us at a media briefing to learn areas where Canada is leading and lagging on the world stage, and in its own backyard, when it comes to childhood physical activity.  The media briefing will take place during the first-ever Global Summit on the Physical Activity of Children hosted by Active Healthy Kids Canada.

WHAT	Active Healthy Kids Canada will release the results of its 10^th annual Report Card at a media briefing in Toronto as part of the Global Summit on the Physical Activity of Children. For the first time, the Active Healthy Kids Canada Report Card looks at how Canadian child and youth physical activity stacks up against 14 other countries.
WHO	Speaking remarks from: Dr. Mark Tremblay, Director of Healthy Active Living and Obesity Research at the Children's Hospital of Eastern Ontario Research Institute and Chief Scientific Officer of Active Healthy Kids Canada Jennifer Cowie Bonne, Chief Executive Officer of Active Healthy Kids Canada Elio Antunes, President and Chief Executive Officer of ParticipACTION In attendance:         Representatives from each country that participated in the global comparison: Australia, Canada, Colombia, England, Finland, Ghana, Ireland, Kenya, Mexico, Mozambique, New Zealand, Nigeria, Scotland, South Africa and the United States.
WHERE	The Westin Harbour Castle Conference Centre (11 Bay Street Toronto, Ontario) Located on the northeast corner of Bay Street and Queens Quay; across the street from the main entrance to the Westin Harbour Castle Hotel. Media briefing will be held in the Queens Quay room, which is on the ground floor of the Westin Harbour Castle Conference Centre.
WHEN	Tuesday, May 20, 2014 10 to 10:45 a.m. EST 10 to 10:15 a.m. – speaking remarks 10:15 to 10:45 a.m. - one-on-one interviews Media registration opens at 9:15 a.m. EST

About the Report Card
The Active Healthy Kids Canada Report Card on Physical Activity for Children and Youth is the most comprehensive annual assessment of child and youth physical activity in Canada. Active Healthy Kids Canada works with its strategic partners to develop and disseminate the Report Card. The Children's Hospital of Eastern Ontario Research Institute's Healthy Active Living and Obesity Research Group (CHEO-HALO), works with an interdisciplinary Research Work Group that includes top researchers from across Canada, to ensure that the Report Card includes the most up-to-date evidence about physical activity for children and youth. ParticipACTION provides strategic communications expertise and support to produce and deliver the Report Card.

Production of the Report Card is possible through support from The Lawson Foundation, RBC, the George Weston Foundation through its Wonder+Cares funding program, the Heart and Stroke Foundation, Loblaw Companies Limited, the MLSE Foundation, General Mills Canada, the Jays Care Foundation, Canadian Tire Active At School and provincial and territorial governments through the Interprovincial Sport and Recreation Council (ISRC).

SOURCE: Active Healthy Kids Canada

To RSVP, pre-book an interview or for more information, please contact: Meaghan Beech, Hill+Knowlton Strategies, W: [phone], M: [phone], [email protected]; Katherine Janson, ParticipACTION, W: [phone], M: [phone], [email protected]