Media Invitation - Standard Life's Big Search in Toronto - Let's get everyone
outside to help Big Brothers Big Sisters recruit new mentors!

TORONTO, June 10 /CNW Telbec/ - According to Big Brothers Big Sisters of Canada, 10,000 young Canadians could benefit from a role model in their life today. To assist Big Brothers Big Sisters fullfil the urgent need for new youth mentor volunteers, Standard Life is holding a unique fundraising event - Standard Life's Big Search - on Friday, June 18, at the Westin Prince Toronto hotel.

Media representatives are invited to attend Standard Life's Big Search. About 150 participants will be geocaching, using GPS and a list of coordinates (latitudes and longitudes) to find hidden caches. This is one of the first times this recreational outdoor activity is being used as part of a fundraising campaign in Canada.

    
    Who:      To shed more light on the pressing issue of youth mentorship
              and its contribution to the lives of young Canadians, the
              following spokespeople will be available for interviews on the
              day of the event:
              - A former "Little" will share her own experience and talk
                about the impact mentorship had in her life
              - Bruce MacDonald, President and Chief Executive Officer of Big
                Brothers Big Sisters of Canada
              - Joseph Iannicelli, President and Chief Executive Officer of
                Standard Life

    When:     Friday, June 18, 2010
              8:00 a.m.    Arrival of participants and registration
              9:00 a.m.    Standard Life's Big Search begins
              11:00 a.m.   Participants return
              11:30 a.m.   Winners are announced, speeches and lunch

    Where:    The Westin Prince Toronto hotel, 900 York Mills Road
    

For further information: to RSVP and schedule interviews: Gal Wilder; Andrea Herman, Cohn & Wolfe, 416-924-5700, [email protected]; [email protected]; Ann-Marie Gagné, Standard Life, 1-877-499-9555 (ext. 4600), cell.: 514-402-5946, [email protected]