Media Invitation - Canadian Cancer Society Thingamaboob Campaign Launch

65% of Quebec women undergo a mammogram every two years.
However, in Montreal, nearly one in two women do not participate in
Quebec's breast cancer screening program (PQDCS)

MONTREAL, Nov. 22, 2019 /CNW Telbec/ -

WHAT:	Canadian Cancer Society Thingamaboob campaign launch. The Thingamaboob is a keychain that reminds women aged 50 to 69 of the importance of getting a mammogram every two years for the early detection of breast cancer.
	Moderator: Nadège St-Philippe, weather presenter, Groupe TVA
WHEN:	Saturday, November 23, 10:30 a.m.: 10:45 a.m.: press briefing
	Discussion about fears and misconceptions surrounding mammography and breast cancer and why it is more difficult to reach ethnic minority and low-income groups, such as language barriers, not understanding PQDCS promotional tools (brochures, letters, forms), etc.
	Attending the event:
	Marie-Claude Barrette, Thingamaboob campaign spokesperson  Dominique Synnott, trauma and breast pathology surgeon Carolyne Jannard, breast cancer survivor. Her cancer was detected at age 50 during her first mammogram Marie-Hélène Luly, Thingamaboob ambassador who reaches out to ethnic minority groups
	Images taken in a mammogram clinic will be presented to the media as well as a "vox pop" style video of women answering questions about myths and realities surrounding mammography and breast cancer.
WHERE:	Jean-Talon Market, 7070 Henri-Julien Avenue, Montreal

• Eight in ten breast cancers are diagnosed in women over the age of 50.
• Each year, an estimated 6,600 Quebecers (27,000 Canadian women) will be diagnosed with breast cancer and 1,300 will die from the disease (5,000 in Canada).
• To date, mammography remains the most effective means of detecting breast cancer in its early stages.
• When breast cancer is diagnosed and treated early on, the survival rate is nearly 100%. There are more effective and less aggressive treatment options and the odds of a full recovery are higher.
• Info: memomamo.ca

SOURCE Canadian Cancer Society, Quebec Division

Media Relations: Jasmine Goupil, 514 576-6611, [email protected]