Media Invitation/Photo Opportunity - Nike launches N7 in Canada with Four
Host First Nations CEO Tewanee Joseph and Aboriginal athletes

TORONTO , Feb. 9 /CNW/ - On February 11th , Nike will announce its commitment to increasing access to sport in Aboriginal communities across Canada through the Nike N7 program. Inspired by the Great Law of the Iroquois, "In every deliberation we must consider the impact of our decisions on the next seven generations," the more than 10-year program which currently exists in the United States and includes access to product and community support, will expand to include Aboriginal communities in Canada .

Nike General Manager for N7 Sam McCracken and N7 Creative Director Wilson Smith will be joined by Four Host First Nations CEO Tewanee Joseph and Aboriginal athletes to announce the initiative.

As part of Nike's expansion into Canada , Nike will be participating in a youth gathering Power of Sport gala dinner where Four Host First Nations CEO Tewanee Joseph and over 300 young leaders representing Aboriginal communities across Canada will join to learn more about N7 and celebrate their personal commitment to bringing sport and positive change to their communities. Nike kicked off its support of Aboriginal communities in January by providing new sports equipment for 20 remote Northern communities through the Vancouver 2010 Olympic Truce Northern Outreach Project.

    
    WHAT:     Launch of the Nike N7 program and collection that aims to
              increase access to sport in Aboriginal communities across
              Canada

              N7 announcement and presentations, photo opportunity and
              one-on-one media Q&A

    WHO:      Sam McCracken, Nike General Manager for N7
              Wilson Smith, N7 Creative Director
              Tewanee Joseph, Four Host First Nations CEO
              Caroline Calve, First Nation and 2010 Canadian Olympic
              Snowboarder
              Sid Smith, Six Nations Lacrosse Defender

    WHEN:     3:30 p.m.
              Thursday, February 11, 2010

    WHERE:    Sutton Place Hotel, Lautrec Room
              845 Burrard Street
              Vancouver, BC V6Z 2K6
    

Nike is the official supplier of high performance sporting goods for the Vancouver 2010 Winter Games.

For further information: To confirm attendance and/or for more information, please contact: Melanie Dulos, Cathy Mitchell, APEX Public Relations Inc., Office: [phone] (254/236), Mobile: [phone], [email protected], [email protected]