Media Invite - President's Choice® Children's Charity gifts more than $1.1M to children's nutrition programs in Alberta

EDMONTON, Nov. 4, 2013 /CNW/ - Please join us as President's Choice^® Children's Charity presents more than $1.1 million to Boys & Girls Clubs of Canada and Breakfast for Learning in order to provide healthy meals and snacks in Alberta to more than 50,000 kids each day during the 2013/14 school year.

A portion of the Boys and Girls Club of Canada gift is also earmarked to complete needed kitchen renovations at Clubs across the province.

"One in 10 children in Canada living below the poverty line is a bit shocking," said Peggy Hornell, executive director, President's Choice^® Children's Charity. "It's great to know that through our partnerships with Boys and Girls Clubs of Canada and Breakfast for Learning we are able to help young people get a healthy snack or meal as part of their day."

One hundred per cent of funds raised for President's Choice^® Children's Charity by Loblaw banner stores like Real Canadian Superstore^®, Real Canadian Wholesale Club^®, Extra Foods^® , Your Independent Grocer^TM and nofrills^® go directly to helping kids in communities across Canada.

WHERE:	Media are invited to a special presentation at Boys and Girls Clubs Big Brothers Big Sisters of Edmonton & Area, 16030 104 Avenue, Edmonton, AB
WHEN:	Wednesday, November 6, 2013
TIME:	3:45 pm - 4:30 pm
WHO:	The Honourable Dave Rodney, Associate Minister of Wellness, Government of Alberta
	Peggy Hornell, executive director, Presidents Choice Children's Charity
	Pearl Kapitzke, Regional Services Coordinator, Western Region, Boys and Girls Clubs of Canada Danisha Bhaloo, Manager of Fund Development, Boys & Girls Clubs Big Brothers Big Sisters of Edmonton
	Kaye Joyce, National Board Member, Breakfast for Learning
	Friends and colleagues of Real Canadian Superstore^®, Extra Foods^®, nofrills^® locations and Boys & Girls Clubs and Breakfast for Learning

About President's Choice^® Children's Charity

President's Choice^® Children's Charity is committed to helping children across Canada, with a focus on supporting children with disabilities and fighting childhood hunger. The cost of administration and operations of the Charity is funded by Loblaw Companies Limited, ensuring that 100 per cent of every dollar donated goes to helping kids and their families. The Charity offers funding across Canada and dollars are granted in the region in which they are raised. Since 1989, the Charity has awarded more than $86 million, supporting more than 1.3 million children. For more information on the President's Choice^® Children's Charity or to donate online, visit pc.ca/charity.

About Loblaw Companies Limited (TSX: L)

Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada's largest food retailer and a leading provider of drugstore, general merchandise and financial products and services. Loblaw is one of the largest private sector employers in Canada. With more than 1,000 corporate and franchised stores from coast to coast, Loblaw and its franchisees employ more than 134,000 full-time and part-time employees. Through its portfolio of store formats, Loblaw is committed to providing Canadians with a wide, growing and successful range of products and services to meet the everyday household demands of Canadian consumers. Loblaw is known for the quality, innovation and value of its food offering. It offers Canada's strongest control (private) label program, including the unique President's Choice^®, no name^® and Joe Fresh^® brands. In addition, the Company makes available to consumers President's Choice Financial^® services and offers the PC^® points and PC Plus™ loyalty program.

 

SOURCE: President's Choice Children's Charity

To RSVP, more information or to schedule an interview:
Loblaw Public Relations on behalf of President's Choice^® Children's Charity

[email protected] or [phone]