Media Opportunity: IBC Flood Factor booth educates Albertans on the risk of flood; IBC and MLA Laila Goodridge make donation to the Justin Slade Youth Foundation

FORT MCMURRAY, AB, Sept. 20, 2018 /CNW/ - Insurance Bureau of Canada (IBC) is proud to bring Flood Factor, an important consumer education initiative to raise Canadians' level of awareness of flood risk, to Fort McMurray, AB.

As an industry leader on adapting to the impact of climate change, IBC will be presenting a $2,500 cheque to the Justin Slade Youth Foundation while at the Fort McMurray Fall Show on September21. The cheque will be presented by Celyeste Power, Vice-President, Western, IBC, in partnership with MLA Laila Goodridge, MLA for Fort McMurray-Conklin.  

Date:	Friday, September 21, 2018
Time:	1:00 p.m.
Location:	Insurance Bureau of Canada Booth (#183)
	Fort McMurray Tourism Fall show and Market
	MacDonald Island Park
	1 CA Knight Way
	Fort McMurray, AB, T9H 5C5

                               

IBC executive Celyeste Power will also be available to speak with media on climate-related topics, including:

• The risk to Canadians of natural disasters such as floods and wildfires;
• What Canadians can do to protect their homes and prepare their families for emergencies; and
• How the industry, governments and consumers all have a role to play in adapting to the changing climate.

About Insurance Bureau of Canada
Insurance Bureau of Canada (IBC) is the national industry association representing Canada's private home, auto and business insurers. Its member companies make up 90% of the property and casualty (P&C) insurance market in Canada. For more than 50 years, IBC has worked with governments across the country to help make affordable home, auto and business insurance available for all Canadians. IBC supports the vision of consumers and governments trusting, valuing and supporting the private P&C insurance industry. It champions key issues and helps educate consumers on how best to protect their homes, cars, businesses and properties.

P&C insurance touches the lives of nearly every Canadian and plays a critical role in keeping businesses safe and the Canadian economy strong. It employs more than 126,000 Canadians, pays $9 billion in taxes and has a total premium base of $54.7 billion.  

For media releases and more information, visit IBC's Media Centre at www.ibc.ca. Follow IBC on Twitter @InsuranceBureau and like us on Facebook. If you have a question about home, auto or business insurance, contact IBC's Consumer Information Centre at 1-844-2ask-IBC.

SOURCE Insurance Bureau of Canada

For more information, to confirm your attendance or to schedule a one-on-one interview, please contact: Steve Kee, Director, Media and Digital Communications, IBC, 416-841-5669, [email protected] or Sarah Thompson, 416-413-5201, [email protected]