Media/Photo Advisory - MS From the Inside Out Virtual Reality Experience Comes to Montreal for One Day Only

The powerful and emotionally moving journey allows users to step into the world of someone living with MS

MONTREAL, May 21, 2019 /CNW/ - Canada has one of the highest rates of multiple sclerosis (MS) in the world, with an estimated 1 in 385 people living with the diseaseⁱ, however many Canadians do not understand its full impact. Virtual reality (VR) technology is facilitating a better understanding of the patient journey and creating deeper empathy for those living with MS.

EMD Serono, Canada is taking the MS from the Inside Out experience to Montreal this May, to raise awareness for the impact of the disease during MS Awareness Month. (CNW Group/EMD Serono, Canada)

To coincide with Multiple Sclerosis Awareness Month, EMD Serono, Canada is bringing the MS from the Inside Out VR experience to Montreal. It takes users on a multisensory journey inside the brain of someone living with MS, and breaks down the invisible aspects of the disease and the complex science and symptoms that go beyond mobility. Attendees will experience the unseen burdens that accompany MS to better understand how it affects those living with MS and their loved ones.

WHEN:	Monday, May 27, 2019 Media interviews: 11:00 a.m. to 1 p.m. Public hours: 11:00 a.m. to 4:00 p.m.
WHERE:	Complexe Desjardins, La Grande-Place (near the fountain) 150, Sainte-Catherine St. W Montreal, QC H2X 3Y2
WHO:	•	Gaby Murphy, Managing Director and General Manager, EMD Serono, Canada
	•	Louis Adam, MS Society Executive Director, Quebec Division
	•	Dr. Lisa Sabella, Neurologist, Clinique Neuro Rive-Sud
WHAT:	The MS from the Inside Out VR experience is helping bring the MS experience to life and raising awareness of the impact of the disease. Join us for an opportunity to experience the powerful and emotionally moving journey and learn more about MS.

About EMD Serono, Canada
EMD Serono, Canada, is the Canadian biopharmaceutical business of Merck KGaA, Darmstadt, Germany. EMD Serono, Canada has integrated cutting-edge science, innovative products and devices, and industry-leading patient support and access programs. EMD Serono, Canada has deep expertise in neurology, fertility and endocrinology, as well as a robust pipeline of potential therapies in neurology, oncology, immunology and immuno-oncology. Today, EMD Serono, Canada has more than 100 employees across Canada with headquarters in Mississauga, Ontario.

i	MS Society of Canada. What is MS. Accessed May 6, 2019. Available at https://mssociety.ca/about-ms/what-is-ms

SOURCE EMD Serono, Canada

Media requiring more information or who would like an interview, please contact: Karl Helou, Weber Shandwick, [email protected], 514.447.8889 | 514.560.7785; Grace Chaoui, Weber Shandwick, [email protected], 514.447.3936 | 514.623.9307